Hyundai
Encyclopedia : H : HY : HYU : Hyundai
- For other uses, see Hyundai (disambiguation)}}}.
"Hyundai" means "modernity" in Korean. It is often pronounced incorrectly as 'hun-day' in the U.S. and as 'high-oon-die' in UK and 'Hee-yun-day' in Australia. It is often mispronounced "Hyun-dai", with the "dai" pronounced phonetically, instead of "dae" (its correct pronunciation). The former was promoted as the company's official pronunciation: early U.S. advertising for the Hyundai Excel car told readers "It rhymes with Sunday". The correct Korean pronunciation, [çʌn.dɛ], has 2 syllables and sounds like 'hyun-deh' where 'hyun' rhymes with 'shun'. The exact transliteration into English from Korean (under the current system, revisions take place from time to time) should be "Hyeondae" rather than "Hyundai".
History
Before restructuring began in 2000, Hyundai's major areas of activity included shipbuilding, car manufacturing, construction, retailing, finance, and electronics. After its founder died in 2001, the component companies of Hyundai were split off into separate companies. Although divested of most of the high-profile Hyundai assets, the Hyundai Group still operates. Its most high-profile operation is Hyundai Asan, involved in numerous investment projects in North Korea. Other prominent assets include Hyundai Elevator, Hyundai Merchant Marine, Hyundai Logistics, Hyundai Heavy Industries, Hyundai Corporation, Hyundai Construction and Hyundai Securities. The current CEO is Hyun Chung-eun, widow of the late chairman Chung Mong-hun. Hyundai is also known for the manufacturing of motor vehicles in several countries; the U. S. has been a source market for these cars.
See also
Former Hyundai companies
- Hynix
- Hyundai Heavy Industries
- Hyundai Asan, a division of Hyundai Group
- Hyundai Engineering and Construction, a division of Hyundai Development Group
- Hyundai Department Store Group
- Hyundai Development Group
- Hyundai Motor Company, a division of Hyundai Kia Automotive Group
- Hyundai Unicorns, a professional baseball team owned by Hyundai
External links
- [Hyundai Motor Company (HMC) website]
- [Yahoo! - Hyundai Motor Company Company Profile]
- [Hyundai Crisis: Its Development and Resolution (pdf file)]
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