About Opentopia
Opentopia Directory Encyclopedia Tools

InBev

Encyclopedia : I : IN : INB : InBev

|- |Location |Leuven, Belgium

|- |Year opened |2004

|- |Annual production |205 million hectolitres

|- |align=center colspan=2| |} InBev (Euronext: [INB], NYSE: [ABV]) is a Belgian brewery company, the world's largest producer of beer by volumehttp://www.inbev.com/press_releases/20050330.1.e.cfm and the second largest alcholic beverage company in the world after British giants Diageo. InBev also produces several soft drink brands. It employs about 77,000 people and is headquartered in Leuven, Belgium.

InBev was formed from a 2004 transaction involving the Belgian company Interbrew and the Brazilian company AmBev. When the transaction completed, InBev owned about 81% of the voting shares of AmBevhttp://www.hoovers.com/ambev/--ID__48025--/freeuk-co-factsheet.xhtml.

InBev has a 14% share in the global beer market. It is the dominant brewer in Belgium, Brazil, and much of Eastern Europe.[link] In 2005 it had a market capitalisation of €22.5 billion and net profits of €2.4 billion on sales of €11.6 billion.

Contents

Corporate governance

Carlos Brito is the current Chief Executive Officer. Brito replaced John Brock at the end of 2005.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001771320 InBev's current Board of Directors include Arnoud de Pret Roose de Calesberg, Jean-Luc Dehaene, and Pierre Jean Everaert (chairman).

History

Stella Artois.
Enlarge
Stella Artois.

Interbrew's origins can be traced to the founding of the Den Horen brewery in 1366. In 1717 the name of the brewery was changed to Artois when Sebastian Artois, the brewery's Master Brewer, purchased the brewery. Artois became a large and successful company, and in 1987 merged with Breweries Piedboeuf to form Interbrew, one of the world's largest brewers. The combined company grew rapidly by acquisition during the 1990s.

Ambev was a Brazilian beer company formed by a merger in 1999 between the Brahma and Antarctica breweries. It had a dominant position in South America and the Caribbean.

In 2004 the two companies merged to form InBev.

Leffe.
Enlarge
Leffe.

Brands

The brands of InBev are:

Country-specific trivia

Belgium

In Belgium, Stella is promoted as Mijn huis is waar mijn Stella staat (My home is where my Stella is). InBev has production sites at Brussels, Jupille and Leuven.

InBev caused protests, including one by the Flemish Parliament, when it announced in 2005 and confirmed in 2006 that it would move the Hoegaarden Brewery to the municipality of Jupille in Liège[[Citing sources citation needed]].

United Kingdom

Stella's advertising slogan in the United Kingdom is "Reassuringly Expensive". The UK television advertising campaigns have included references to the film Jean de Florette, and have used movie directors such as Jonathan Glazer, to portray a sophisticated European culture somewhat belied by the popular conception of the beer.

References

External links


BEL20 companies of Belgium
Agfa-Gevaert | Barco | Bekaert | Belgacom | Cofinimmo | Colruyt | Delhaize Group | Dexia | Fortis | GBL | InBev | KBC Groep | Mobistar | NPM | Omega Pharma | Solvay | Suez | UCB | Umicore

 

From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.

Search Titles
0123456789
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ?

E-mail this article to:

Personal Message: