Infacta

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[Infacta] is a software development company in Sligo, Ireland. They have been developing [award-winning] bulk email applications and related services since 1996 and are among the leaders in the group email industry. [Infacta's] core products, [GroupMail] and [GroupMetrics], allow users to send personalized bulk email messages to unlimited lists of recipients and track the open and click-through rates of each message sent. Bulk email applications, such as [GroupMail], are used for email marketing, customer service, permission marketing, technical support, advertising, fundraising, and anything else that requires sending email messages to groups of individuals.

Products and Services

GroupMail - [GroupMail] is a leading desktop email marketing application that allows users to send personalized emails to unlimited lists of recipients in a group. It is used in over [130 countries worldwide] by individuals and industries of all types and sizes, and is compatible with practically all email clients and operating systems. Users of [GroupMail] can import contact lists from virtually any existing database or create email lists within the application itself. Email messages can be personalized in the subject line and body of the message.

GroupMetrics - [GroupMetrics] is a robust email tracking tool that analyzes open and click-through rates of email campaigns. [GroupMetrics] allows emailers to record and analyze important metrics so that they can calculate the effectiveness of each email message over time. [GroupMetrics] also enables users to create and manage online polls.

GroupSurveys - [GroupSurveys] is a service which allows you to build online surveys quickly and easily.

The Messaging Times - [The Messaging Times] is a blog intended for modern communicators and marketers.

Customer Service

Each release of Infacta's products is based on [customer feedback] and attention to the evolving requirements of users. Infacta also provides [online tutorials] and [industry-related articles] in an effort to continually support their customers.

Where the name comes from

The name INFACTA was inspired by a sketch called Gift Grub on the Ian Dempsey Breakfast Show on TodayFM in Ireland. The sketch written and performed (mostly) by Mario Rosenstock features a character called Bertie (himself based on the real Bertie Ahern) and one of his favourite catchphrases is "infacta"

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