Internal marketing

Encyclopedia : I : IN : INT : Internal marketing

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Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience.

Key concepts of internal marketing include:

* IM functioning as a continual internal 'upskilling' process.

* Alignment of the organization’s purpose with employee behavior.

* Employees internalizing the core values of the organization.

* Motivation, reframing and empowerment of employee attitude.

* Inside-out managemnet approach.

* Retaining a positive customer experience throughout the business objectives

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