It's the economy, stupid

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"It's the economy, stupid," in American politics was a phrase widely (but usually imprecisely) quoted after Bill Clinton's successful 1992 presidential campaign against George H.W. Bush. It was coined by Democratic Party strategist James Carville. The phrase takes the form of the KISS principle. In order to keep the campaign on message, Carville hung a sign in Bill Clinton's Little Rock campaign headquarters with the following three points, roughly in haiku form:

Change vs. more of the same
The economy, stupid
Don't forget health care.

The phrase is repeated often in American political culture, with commentators sometimes using another word in place of "economy."

Although it is often cited as a Clinton campaign slogan, the phrase was only used internally, and did not become public until shortly after the election.

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