Jeep-Eagle

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Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation when it bought the assets of American Motors in 1987. Chrysler designed the division to sell the popular Jeep light-truck brand, and a new brand, Eagle, was created to sell a hodgepdoge of cars developed between Chrysler and Mitsubishi and the Premier, a car developed by American Motors and Renault in the final years of their partnership.

Chrysler hoped to make Jeep-Eagle their "specialty division," selling products distinctly different from the K-car-based products. Eventually, though, many Eagle-branded automobiles were duplicated at Dodge and Chrysler-Plymouth dealerships. However, Chrysler did make a good-faith effort to give the Eagle brand an identity by offering all-wheel-drive models, a carryover from the all-wheel drive AMC Eagle for which the brand was named. The Jeep half of the division, however, remained the better-known and more popular brand.

Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998 but efforts have been made to merge the Chyrsler and Jeep brands as one sales unit.

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