Jimi (wallet)

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This article is about the plastic wallet. See Jimi for other uses.

A Jimi is a small plastic box intended to be used in lieu of a wallet. It holds five credit cards and three folded bank notes.

Brought on the market in 2005, it was marketed as "The Wallet for People Who Hate Wallets" by its inventor, marketing professional Mike O'Neill. Despite its anti-consumerism message, it was featured in the MoMA Design Store and now appears to be mildly popular as an accessory for outdoors activities.

References

Rob Walker, [Pocket Change], New York Times Magazine, April 16, 2006.

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