Jos. Louis

Encyclopedia : J : JO : JOS : Jos. Louis

Jos. Louis are a plastic wrapped dessert consisting of two chocolate sponge cake rounds with a cream filling in between, within a milk chocolate shell. They are a chocolate version of the May West dessert. They also come in a half-moon variety. However, the so-called "half-moon" variety is not a Jos. Louis, but a Half Moon, which is a completely separate entity. Many people call it the half "loon" moon, due to the packaging which has the fraction 1/2 beside both lun, and moon, the French and English versions. The Loon Moon is available in either chocolate or vanilla flavours. They are made by Vachon Inc., a division of Saputo Inc.

The exact pronunciation of this dessert is a subject of some controversy. This mysterious chocolatey cake treat has been the cause of many a vigorous argument, and many needless injuries have occurred. Some people believe it should be pronounced "Joe Louie", while others believe the "S" is not silent at the end of "Louis". Also, it is questioned whether "Jos." is pronounced "Joe", "Joe's" or "Joss". Some people even pronounce it "Joey Louis". Unfortunately, the correct pronunciation has been lost in the depths of time.

In Canada, especially east of the Rockies, the preferred pronunciation is "Joe Louis", with a silent "S".

Although this may be a topic of great dispute, people must be reminded that everybody is different, and pronouncing a word differently does not make them stupid or more reasonable to assault.

External links

[Vachon]

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