KDAY

Encyclopedia : K : KD : KDA : KDAY

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KDAY and KDAI in Ontario, are a pair of simulcasting radio stations based in South Los Angeles that plays hip hop, which is very popular with African Americans and Latinos. They are also the only pure R&B/Hip-Hop station in the market. The stations is owned by Styles Media and both broadcast at 93.5MHz on the FM dial.

The \"Original\" KDAY

93.5 K-DAY is a resurrection of Southern California's first all Hip-hop radio station, AM 1580 KDAY went on the air in the early 1980s, where the station broadcasted from Crenshaw Boulevard in South Central Los Angeles. During the 1980's, KDAY featured a plethora of west-coast rappers and brought the west-coast rap scene into prominence. Its musical director, Greg Mack, transformed N.W.A from an unknown group to one of the most prolific musicians of the hip-hop generation. It also launched the careers of Dr. Dre and DJ Yella with their world-class wrecking crew group, a popular mix show of the time. AM 1580 KDAY was sold in 1990 and turned into a business-oriented radio station. It is believed that KKBT succeeded the KDAY format, as it primarily focused on hip-hop music.

The \"New\" KDAY

KDAY was resurrected as an FM station in Summer 2004, with a new campaign "Hip-Hop Today and Back in the Day." During its first few weeks, KDAY aired continuous music with no commercials and no disc-jockeys. Shortly after, KDAY signed on some of Southern California's most popular disc-jockeys, including former West Coast female rapper rapper Yo-Yo, The Baka Boyz and Julio G, all of which previously were at KKBT. Today, as its campaign suggests, KDAY plays a variety of hip-hop and R&B from the 2000s,1990s, and 1980s.

In April 2006 KDAY began moving away from a Rhythmic leaning direction to a Mainstream R&B/Hip-Hop approach as the station refocuses its target audience towards African Americans. This would be beneficial to the demographic because as of May 2006, long-time Hip Hop/R&B station KKBT has dropped hip hop from the format and modified the Urban Contemporary format to Urban Adult Contemporary and Urban Talk Radio to go head to head with competitors KHHT and KJLH. That leaves KDAY with KPWR (A Rhythmic Top 40 that targets Hispanics) to compete with. And to go head to head with locally morning shows, including syndicated shows such as Tom Joyner Morning Show which premiered with KKBT's new Urban AC format, KDAY became home to the nationally syndicated Steve Harvey Morning Show (which originally aired on KKBT) after Memorial Day Weekend on May 29, 2006.

DJ's

DJ's Include:

• Yo-Yo.
• Chris Loos
• Baka Boyz.
• Julio G & Melo D
• Bigg P-Wee
• DJ Icy Ice

Trivia

• Their slogan is: "Hip Hop Today And Back In The Day"

Their DJ Julio G was a DJ for Radio Los Santos in the videogame [[Grand Theft Auto: San Andreas]]. Radio Los Santos is based on K-Day.

External links

• [Steve Harvey Is Back On-the-Air in L.A.]
• [K-Day Website]
• [Query the FCC's FM station database for KDAY]

 

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