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KDKA-TV

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KDKA-TV is the CBS owned and operated (O&O) television station in Pittsburgh. It broadcasts its analog signal on VHF channel 2, and its digital signal on UHF channel 25 from its transmitter in Pittsburgh.

History

As WDTV

The station went on the air on January 11, 1949 as WDTV, owned and operated by the DuMont Television Network. It originally broadcast on channel 3, moving to channel 2 in 1952 to alleviate interference with WNBK in Cleveland (now WKYC-TV, which for several years was a sister station to KDKA-TV).

At the time, Pittsburgh was the sixth-largest market in the country (behind New York, Chicago, Los Angeles, Philadelphia, and Washington). However, WDTV's only competition came from UHF stations, as well as grade B signals from stations in Johnstown and Wheeling. In fact, no other commercial VHF stations signed on in Pittsburgh until 1957 (the only other VHF station in town was educational WQED-TV). At the time, UHF stations were unviewable without a very expensive converter. Even with a converter, the signals from these stations were barely viewable.

As a result, WDTV had a de facto monopoly on Pittsburgh television. Owning the only viewable station in such a large market gave DuMont considerable leverage in getting its programs cleared in large markets where it didn't have an affiliate. As CBS, NBC and ABC had secondary affiliations with WDTV, this was a strong incentive to stations in large markets to clear DuMont's programs or risk losing valuable advertising in the sixth-largest market. WDTV aired all DuMont network shows live, and cherry-picked the best shows from the other networks, airing them on kinescope on an every-other-week basis.

WDTV's sign-on was also significant because it was now possible to feed live programs from the East to the Midwest and vice versa. In fact, its second broadcast was the activation of the coaxial cable linking the two regions. It would be another two years before the West Coast received live programming, but this was the beginning of the modern era of network television.

By 1954, DuMont was in serious financial trouble. Paramount Pictures, which owned a stake in DuMont, vetoed a merger with ABC-who had merged with United Paramount Theaters, Paramount's former theater division, a year before. Since the FCC had ruled that Paramount controlled DuMont and there were still lingering questions about whether UPT had actually broken off from DuMont, Paramount didn't want to risk the FCC's wrath. Desperate for cash, DuMont was forced to sell WDTV to Westinghouse Electric Corporation for $9.75 million in late 1954. While the sale gave DuMont a short-term cash infusion, it eliminated DuMont's leverage in getting clearances in other major markets. Within two years, the DuMont network was no more.

After the sale closed in 1955, Westhinghouse changed WDTV's calls to KDKA-TV, after KDKA-AM 1020, the world's first licensed commercial radio station. It became a primary CBS affiliate, retaining secondary affiliations with NBC until 1957 (when WIIC-TV, now WPXI, signed on) and ABC until 1958 (when WTAE-TV signed on). It became the flagship station of Westinghouse's broadcasting arm, Group W.

(The WDTV calls now reside on a CBS affiliate in Weston, West Virginia, which is unrelated to the current KDKA-TV.)

As KDKA-TV

As a CBS affiliate, KDKA-TV dominated the ratings. It was not uncommon for newscasts anchored by Bill Burns to draw a 50 percent share of audience (or higher). The station was known from the 1960s through the 1990s to pre-empt CBS programs that received low ratings, usually replaced by locally produced shows, high-rated syndicated programming, and Pittsburgh Pirates baseball games. Even the daytime soap opera As The World Turns weren't immuned from this, as KDKA pre-empted the serial for most of its run, most notably in the 1960s (for movies), and from 1978 to 1990, where the 2 to 3PM hour usually reserved for the national CBS feed of ATWT was replaced by the popular talk program "Pittsburgh 2Day." After Pittsburgh 2Day's cancellation in 1990, KDKA would later give in to pressure from both CBS and ATWT fans to air the show.

Starting in 1993, KDKA stopped running CBS This Morning and instead ran syndicated Disney cartoons. As such, Pittsburgh became the largest market with a network affiliate running cartoons during the week. It currently runs CBS' The Early Show instead of cartoons.

In 1994 Westinghouse made a deal with CBS to convert the entire Group W television unit -- which included KDKA, KYW-TV in Philadelphia, WBZ-TV in Boston, WJZ-TV in Baltimore and KPIX-TV in San Francisco -- to CBS affiliates. KDKA and KPIX were already CBS affiliates; while KYW and WBZ were NBC stations and WJZ was an ABC station. The conversion was complete by the fall of 1995. Starting in the fall of 1994, KDKA began to run the entire CBS lineup with no pre-emptions except for local news emergencies, as per Westinghouse's deal with CBS. However, in September 2006, KDKA-TV will begin airing the 10 AM feed of Guiding Light, with Dr. Phil airing at 3 PM. In early 1996, Westinghouse merged with CBS, making KDKA-TV a CBS O&O after four decades as being simply a CBS affiliate. Viacom merged with CBS in 2000, making KDKA a sister station with Pittsburgh UPN affiliate WNPA-TV (now WPCW). Ironically, in 1994 Viacom had bought Paramount, which figured so prominently in DuMont's collapse, and in fact had announced plans to launch UPN prior to being acquired by Viacom.

In 2001, KDKA began producing a 10 p.m. newscast on WPCW. In 2005, KDKA launched a two-hour morning newscast on WPCW, now known as UPN Pittsburgh.

Today, KDKA-TV is owned by CBS Television Stations, while KDKA Radio is owned by CBS Radio. Both companies are subsidiaries of the CBS Corporation.

KDKA-TV used the distinct "stylized 2" "Group W" font for its logo for some years after it became a CBS O&O, dropping it in 2003 in favor of a plainer "2." (See below.) Its radio sister still uses the Group W font.

KDKA is also available on cable in Johnstown, Altoona, and Wheeling.

\"CBS2\"?

After KDKA dropped the Group W font, it adopted a much plainer logo similar to that of other CBS O&Os. The logo was misread by some as "KDKA CBS2" rather than simply "KDKA 2." This led to speculation that the station might soon call itself "CBS2", following the lead of WCBS-TV in New York, KCBS-TV in Los Angeles and WBBM-TV in Chicago in the near future. This was reinforced when the station updated the logo again in September 2005, this time more mimicking that of WBBM-TV.

Many Pittsburghers are upset that KDKA would even consider changing its on-air name to "CBS2" because of the KDKA call letters' 86-year history in Pittsburgh. Even though KDKA has long been with CBS, it is widely recognized that "KDKA" has more of a marketing advantage than "CBS2."

The switch has met with mixed results in other markets. WCBS-TV has been in last place in New York for most of the decade, and the change to "CBS 2" hasn't brought it any closer to its glory days in the 70s and 80s. WBZ-TV, one of NBC's strongest affiliates, plummeted after the switch to CBS, and hasn't had much better luck since it began calling itself "CBS4".

Then again, KYW-TV was NBC's lowest-rated major-market affiliate for over a decade and continued to struggle after joining CBS, but saw a ratings revival after it became "CBS3". Also, WBBM-TV struggled for much of the mid-1990s, even after becoming "CBS2", but has seen a ratings revival in recent years. KCBS-TV was an also-ran in Los Angeles for 30 years, even after calling itself "CBS2", but has recently leaped to first place in key news timeslots. KPIX-TV was rebranded as "CBS5" in 2005, but its newscasts remained among the highest-rated local newscasts for CBS stations. Only time will tell if KDKA will follow suit, but for now, the station will still be known on-air as "KDKA-TV" or "KDKA-TV 2".

Of note, there is one other CBS O&O broadcasting on channel 2 with a different branding than "CBS2", Utah's KUTV-which currently goes by the on-air name of "2News". WCCO-TV in Minneapolis uses its call letters as its main on-air name of "WCCO 4". And WJZ-TV in Baltimore also uses its calls as the on-air branding "WJZ 13."

Station trivia

Station Images

Image:Kd2001.jpg|KDKA logo used from approximately 2001. Image:Kdstandardized.jpg|KDKA logo used from approx. 2003-2005. This was a cobbled-together logo introduced after station manager Gary Cozen directed the station to drop its heritage Westinghouse typeface. Image:Kdwbbm.jpg|Current graphics seen on KDKA. This is a version inspired by WBBM-TV in Chicago. They switched to these grapics in mid September of 2005. Image:Hometownhello.jpg|This was used as a stinger for KDKA back around 2001-2005. A Hometown Hello was when a group would say "We're ____ and we'd like to wish you a hometown hello!" This would be used before the weather. Image:KDKA-TV 99-03 logo.jpg|KDKA station logo from 1999 to 2003 Image:KDKA-TV 2003-2005 logo.jpg|KDKA station logo from 2003 to 2005

Newscasts

Weekdays Saturdays Sundays

Current On-Air Personalities

Anchors:

Weather:

Sports: Heath Team: Reporters:

Former On-Air Personalities

Local Programming

Past

Present

Contact Info

KDKA-TV
One Gateway Center
Pittsburgh, PA 15222

Main Switchboard: 412-575-2200
News Desk 2: 412-575-2245
Newsroom Fax: 412-575-2871
Consumer Editor Yvonne Zanos: 412-575-2234
Marketing: 412-575-3275
Programming: 412-575-2347
Engineering: 412-575-2439
Public Events/Talent Appearances: 412-575-2365

External links

Broadcast television in the Pittsburgh market  [(Nielsen DMA #22)]
KDKA 2 (CBS) - WTAE 4 (ABC) - WPXI 11 (NBC) - WQED 13 (PBS) - WQEX 16 (AS) - WPCW 19 (UPN/The CW) - WPMY 22 (The WB/My Network TV) - WNPB 24 (PBS/WVPB) - WIIC 29 (Ind) - WBYD 35 (Ind) - WGPT 36 (PBS/MPT) - WPCB 40 (CSTV) - WLLS 49 (A1) - WPGH 53 (Fox) - WBGN 59 (Ind) - W63AU 63 (Ind) - WPTG 69 (Ind)
Local cable television channels
FSN-Pittsburgh - PCNC

Terrestrial television>Broadcast television in the Johnstown / Altoona market  [(Nielsen DMA #98)]
WPSU 3 (PBS) - WJAC 6 (NBC) - WWCP 8 (FOX/UPN) - WTAJ 10 (CBS) - WPCW 19 (UPN/The CW)1 - WATM 23 (ABC) - W36BE / W39BE (ABC) - WKBS 47 (CSTV
1 Technically a Pittsburgh market station. See article.
Out-of-market stations available on cable
Pittsburgh: KDKA 2 (CBS) -  WTAE 4 (ABC) -  WPXI 11 (NBC) -  WPMY 22 (The WB/My Network TV) -  WPGH 53 (Fox)
Scranton/Wilkes-Barre: WNEP 16 (ABC) -  WSWB 38 (The WB/UPN/The CW)
New York City: WPIX 11 (The WB/The CW)
Harrisburg: WLYH 15 (UPN/The CW)

Note: Not all stations are available in all areas.
Local cable television channels
WIUP 20 (Ind., The WB on digital subchannel, to become MNTV in September 2006)


Broadcast television in the Wheeling / Steubenville market  [(Nielsen DMA #154)]''
WTRF 7 (CBS) - WTOV 9 (NBC) - WSSS-LP 25 (MTV2) - WVTX-CA 28 (UPN) - W41AA 41 (PBS/WVPB) - WOUC 44 (PBS) - W57BH 57 (Ind)
Pittsburgh market stations serving the area as default affiliates
WTAE 4 (ABC) - WPGH 53 (Fox)
Pittsburgh market stations imported to cable
KDKA 2 (CBS) - WPXI 11 (NBC) - WPMY 22 (WB/MNTV)
Youngstown market stations imported to cable
WFMJ 21 (NBC)
See also: Broadcast television stations in the , , , , and Markets

 


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