KEYE-TV
Encyclopedia : K : KE : KEY : KEYE-TV
KEYE-TV, "CBS42", "K-Eye ,or "The Eye", after the CBS logo) is the CBS owned and operated station in Austin, Texas, USA. KEYE-TV is currently owned by the CBS Corporation. Its transmitter is located in Austin.
The station started in 1982 as KBVO-TV, Austin's first independent station. The calls came from the University of Texas at Austin's mascot, Bevo. It was originally owned by a local businessman. In 1987, it became affiliated with the upstart Fox network and began calling itself "FOX42" on-air in the late 1980s.
In 1995, after Fox purchased KTBC, thus moving its affiliation there, KBVO took over the CBS affiliation and changed its calls to KEYE. The nickname refers to CBS' famous Eye logo, as well as UT-Austin's fight song, The Eyes of Texas. It called itself "K-EYE 42, Your Eye on Austin" until 1999, branding was shortened to simply "K-EYE," on account of the fact that it was now available to all Austin area cable subscribers on cable channel 5 (few households still used traditional UHF antennas to pick up the signal on channel 42). In 2000, KEYE became the second O&O of any major network in the market when CBS bought the station from Granite Broadcasting. In 2005 it was rebranded again, strangely enough, to "CBS42" (under the "CBS Mandate") to reflect CBS ownership and for cable subscribers to avoid confusion with San Antonio's CBS outlet KENS-TV, seen on VHF analog channel 5. But despite that rebranding, "K-EYE" is still mentioned in program promos, newscast openings, and on the station's website.
KEYE was home to pre-season games for the Houston Texans NFL team from 2002-2005, along with CBS' coverage of the AFC package of NFL games. As of April 3, 2006, however, the station is now the official home of the Dallas Cowboys in Austin and will air pre-season games as well as several Cowboys-related shows during the NFL season.[link]
Along with WWJ-TV (channel 62) in Detroit, KEYE is only one of two CBS owned-and-operated stations on the UHF dial. It has consistently traded third and fourth place in the Austin Neilsens with KTBC since the affiliation switch, unable to capitalize on either its new CBS programming (KTBC's newscasts and CBS programming were consistently ranked first in the market prior to switching to Fox [link]), or the buzz generated by the new newscasts. [link]
Newscasts
Before switching networks to CBS, KEYE (then KBVO) had no newscasts with the exception of nightly, three-minute updates aired during Fox prime time from a small closet studio. After the affiliation swap, on July 3, 1995, KEYE immeidately launched a full slate of newscasts. Since that time, the only newscast to be dropped is the noon show - the station has also expanded the morning show as well as added three new hours of weekend morning newscasts. KEYE started out with an Eyewitness News format (titled K-EYEwitness News), which was used until 2000. (The newscast title was shorted to KEYE News in late 1998, which was used until the "CBS Mandate" was put in place and the title became CBS 42 K-EYE News and then simply CBS 42 News.)In contrast to former Fox stations on UHF that are now CBS, ABC or NBC stations -- which often have had no success against their better-established news competitors, resulting in several cancellations -- KEYE has been successful with their newscasts in a mostly-UHF market, competing with KTBC, KVUE, and KXAN-TV, thus making it one of the fastest growing stations in Central Texas.
Weekdays
- CBS42 Morning News - 5-7 a.m.
- *Anchors: Fred Cantu & Elizabeth Dannheim
- *Meteorologist: Susan Vessell
- CBS42 News at Five - 5-5:30 p.m.
- *Anchors: Ron Oliveira & Judy Maggio
- *Chief Meteorologist: Byron Webre
- CBS42 News at Six - 6-6:30 p.m.
- *Anchors: Ron Oliveira & Judy Maggio
- *Chief Meteorologist: Byron Webre
- *Sports Director: Skip Baldwin
- CBS42 News, "The Update" - 10-10:35 p.m.
- *Anchors: Ron Oliveira & Judy Maggio
- *Chief Meteorologist: Byron Webre
- *Sports Director: Skip Baldwin
Saturday
- CBS42 Morning News - 8-9 a.m.
- *Anchor: Kim Miller
- *Meteorologist: Kelly Slifka
- CBS42 News at Six - 6-6:30 p.m.
- *Anchor: David Scott
- *Meteorologist: Steve LaNore
- *Sports Anchor: Allison Smith
- CBS42 News, "The Update" - 10-10:35 p.m.
- *Anchor: David Scott
- *Meteorologist: Steve LaNore
- *Sports Anchor: Allison Smith
Sunday
- CBS42 Morning News - 7-8 a.m., 10-11 a.m.
- *Anchor: Kim Miller
- *Meteorologist: Kelly Slifka
- CBS42 News at Five-Thirty - 5:30-6 p.m.
- *Anchor: David Scott
- *Meteorologist: Steve LaNore
- *Sports Anchor: Allison Smith
- CBS42 News, "The Update" - 10-10:35 p.m.
- *Anchor: David Scott
- *Meteorologist: Steve LaNore
- Sunday Sports Extra - 10:35-11:05 p.m.
- *Sports Director: Skip Baldwin
- *Sports Anchors: Josh Shepherd and Allison Smith
Trivia
- Channel 42 had been the original home of NBC affiliate KHFI-TV when it signed on in 1965, it moved to channel 36 in 1973 and is now KXAN-TV.
- The master control for KEYE is run out of sister WTOG in Tampa.
Address
10700 Metric BlvdAustin, TX 78758
References
- ["Dallas Cowboys align with KEYE"] Austin Business Journal, April 3, 2006
- ["KVUE, KXAN hold on in latest ratings"] Austin Business Journal, August 30, 1996
- ["KVUE sweeps up competition in November"] Austin Business Journal, December 20, 1996
External links
| Terrestrial television>Broadcast television in the Austin market [(Nielsen DMA #53)] | ||
|---|---|---|
| KCWX 2 (UPN/The CW) - KTBC 7 (Fox) - K09VR 9 (Ind/Bloomberg/Fuse) - KNIC 17 (TFU) - KLRU 18 (PBS) - KADF-LP 20 (AZA) - KVUE 24 (ABC) - KAKW-LP 31 (UNI) KGBS-CA 32 (Ind) - KXAN 36 / KXAM 14 (NBC) - KEYE 42 (CBS) - KBVO-CA 51 (TFU) - KNVA 54 (The WB/The CW/MNTV) | ||
| Defunct Television Stations K13VC (Ind) | ||
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.