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KRVU-LP

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Replica logo of the new My 21(Launches Sept. 2006)
Enlarge
Replica logo of the new My 21
(Launches Sept. 2006)

Replica logo of the new My 48(Launches Sept. 2006)
Enlarge
Replica logo of the new My 48
(Launches Sept. 2006)

KRVU-LP (KRVU-TV on air) UPN 21 is a UPN Network affiliate based in Chico, California. The station is owned and operated by Sainte Partners II, L.P. of Modesto, California. The company president and chief executive officer is Chester Smith and the station's general manager is Doug Holroyd. Sainte also owns KCVU-TV (a FOX affiliate), KUCO-LP (Univision) and KXVU-LP (Telemundo) in Chico, two stations in Medford, Oregon, KFBI-LP (UPN) and KMCW-LP (Telemundo), and operates with four stations in Eureka, California.

KRVU's programming can also be seen in Medford, Oregon on KFBI-LP channel 48, which launched on July 3, 2006. Much of its programming lineup will be different from KRVU.

UPN 21 is the North Valley's broadcast source for KTVU's 10 O'Clock News and has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990's. They also debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. Plans are in the works for a second season of So You Want To Be A Star.

KRVU and KFBI will both become affiliates of the newly-formed My Network TV on September 5, 2006. They will be branded respectively as My 21 and My 48.

Past General Managers

External Links


Broadcast television in the Chico / Redding market  [(Nielsen DMA #130)]
KMCA-LP 2 (A1) - KRCR 7 (ABC) - KIXE 9 (PBS) - KHSL 12 (CBS) - KXVU-LP 17 (TMD) - KRVU-LP 21 (UPN) - KNVN 24 (NBC) - KUCO-LP 27 (UNI) - KCVU 30 (FOX)

Broadcast television in the Medford/Klamath Falls market  [(Nielsen DMA #141)]
KOTI 2 (NBC) - KOBI 5 (NBC) - KSYS 8 / KFTS 22 (PBS) - KTVL 10 (CBS/The CW on DT.2) -
KDRV 12 / KDKF 31 (ABC) - KMCW 14 (TMD) - KMVU 26 (FOX) - KBLN 30 (3ABN) - KFBI 48 (UPN/MNTV) - KBSC 49 (A1)
Local cable television channels
KMFD 11 (The WB)

 


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