KXBT
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KXBT (Beat 104.3) is a Rhythmic Contemporary Hit Radio (Mainstream Urban) radio station serving the Austin area. The CBS Radio outlet broadcasts at 104.3MHz with a ERP of 48kw and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas.
History
Originally, the 104.3 FM frequency served the Temple-Killeen area market as KKIK. That was until 1998 when the frequency would be moved southward to the Austin area. Soon enough, KQBT began targeting Austin in 1998 as a Rhythmic Contemporary Hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station served as a rhythmic version of a younger Urban formatted radio station alternative to then co-owned Urban AC station KJCE "K-Juice 1370" (now a talk radio station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B.But in 2004, Howard Stern was expected back on Austin radio due to Clear Channel firing him for indecency. And KQBT, along with five other replacement radio stations owned by what was then called Infinity Broadcasting, was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Howard Stern on the air, so the frequncy flipped to Talk Radio, changed calls to KOYT and called itself 104.3 The Coyote. The FM Talk format did not do well at all; because of this, the ratings tanked. So the frequency returned to Rhythmic Contemporary Hits format five months later under the former branding Beat 104.3 but with new call letters KXBT because KQBT was already assigned to a radio station in Llano, Texas. Even though it is a Rhythmic, this time KXBT would skew slightly towards an unofficial Mainstream Urban format, unusual for the market's demographics given the fact less than 10% of Austin's population is African American. The station is currently in a battle with Rhythmic rival KDHT, Mainstream rival KHFI and Rhythmic Adult Contemporary rival KFMK-FM in Austin's Top 40 battle.
Current Lineup
Weekdays- ''The Beat Morning Show with Snoop Daniels - 6-10AM
- Tazz Daddy - 10-2PM
- Lady K - 2-6PM
- Chico Rico - 6-10PM (Mon.,Tues.,Wed. til Midnight)(Live At Club Planeta Thursday's 10PM-1AM)
- DJ 2DQ - Midnight-4AM
- Live at Paradox Night Club with Lady K and DJ2DQ - 10PM-2AM
- Screw at 2 with DJ LL and DJ Grip - 2-4AM
- Edie K - 6-10AM
- Swerve World Famous Radio Show - 10-2PM
- DJ 2DQ - 2-6PM
- Tim B Nasty - 6-10PM
- Live at Spiros Night Club with DJ Southpaw & Snoop Daniels - 10PM-2AM
- Screw at 2 with DJ LL and DJ Grip - 2-4AM
- Darla D - 6-10AM
- Swerve World Famous- 10-3PM
- DJ 2DQ- 3-7PM (Sunday Ol' Skool Mix with DJ Crazy Craig 5-7PM)
- Live In The Den with Big Tigger - 7-10PM
- Subelo Reggaeton Radio with DJ Kassanova 10-Midnight
- Tazz Daddy
- Lady K
- Chico Rico
Station management
- Program Director Dusty Hayes
- Music Director Tazz Daddy
External links
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