KYYS
Encyclopedia : K : KY : KYY : KYYS
KYYS-FM (99.7 MHz) is a rock music station in the Kansas City Metropolitan Area. Its most notable personality is Max Floyd, who launched the station and is in the Rock And Roll Hall Of Fame.
The station originally debuted in 1974 at 102.1 FM (now KCKC-FM) and enjoyed a large fanbase. It promoted itself as "KY-102", and featured a sunglasses-wearing-hippo in its logo (see right).
In 1997, its owner, American Radio Systems, decided to replace KYYS with a short-lived "hot adult contemporary" format, prompting dismayed fans to convince rival company Entercom to bring back the format. And with their adult contemporary station KLTH "Lite 99.7" faring even worse than KOZN's "102.1 The Zone" (and later "Star 102"), 99.7 became the new home for KYYS, which, no longer being on 102.1 FM, began promoting itself simply as "KY".
In 2005, the station began playing Nights with Alice Cooper, a nationally broadcasted radio show hosted by the longtime rocker. The station also broadcasts the Dr. Demento show at midnight Monday morning/Sunday night. In past years, KY hosted an annual tribute to Elvis Presley, encouraging Elvis impersonators to parade around Barney Allis Plaza in Downtown Kansas City on his birthday.
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