KZBR

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KZBR is 95.7 MAX-FM. The station is currently programmed with an "Adult Hits" format, playing a mix of contemporary hit music from the 1970's, '80s, '90s and today. Their slogan is "70s, 80s, Whatever we feel like!" Other examples of the Adult Hits format include Jack FM and Bob FM. KZBR is owned and operated by Bonneville International Corporation, and broadcasts from studios at 3rd and Howard in San Francisco, with transmitter on Mount San Bruno. Bonneville also owns San Francisco radio stations KOIT and KDFC.

Historically, the station was a long-time classical music station known as KKHI, running a commercial classical music format from 1962 to 1994. The frequency then became KPIX-FM, a sister station to CBS television affiliate KPIX. It aired a talk format with Dr. Laura Schlessinger, among other hosts. After a few years, Infinity Broadcasting sold the station to Bonneville, which made it first into Top 40 "95.7 KISS FM," then into "95.7 The Bear," a country music station. Unfortunately, the Bay Area is not one of the hotbeds of country listening, so the change was made in 2006 to the current format to try to boost ratings.

On-Air Schedule

5:30-10 AM: Web
10AM - 2PM: Mike Dawson
2:00-7:00 p.m: Teri King

All radio disc jockeys were taken off the air as of April 10, 2006. [link]

New call letters are KMAX

External links

FM radio stations in the San Francisco Bay Area market

By frequency: 87.9 | 88.1 | 88.1 | 88.5 | 88.9/91.9/99.3/103.1 | 89.3 | 89.3 | 89.5 | 89.5 | 89.7 | 90.1 | 90.1 | 90.3 | 90.5 | 90.5 | 90.7 | 90.7 | 91.1 | 91.5 | 91.7 | 92.1 | 92.3 | 92.7 | 93.3 | 93.7 | 94.1 | 94.5 | 94.9 | 95.3 | 95.3 | 95.7 | 96.1 | 96.5 | 96.9 | 97.3 | 98.1 | 98.5 | 98.9 | 99.1 | 99.3 | 99.7 | 100.1 | 100.3 | 100.7 | 100.9 | 101.3 | 101.7 | 102.1 | 102.5 | 102.9 | 103.3 | 103.3 | 103.7 | 104.1 | 104.5/97.7 | 104.9 | 105.3 | 105.7 | 106.1 | 106.5 | 106.9 | 107.3 | 107.7

Past Stations: KJAZ | KOME | KYA | KYUU

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