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Keep Austin Weird

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Keep Austin Weird is the slogan adopted by the Austin Business Alliance to promote small businesses in Austin, Texas. The phrase arose from an offhand remark by Red Wassenich in a phone call to a local radio station. He and his wife placed the slogan on bumper stickers, distributing them free to businesses in Austin; it was later trademarked by Outhouse Designs and used to market T-shirts, hats, and mugs.

The slogan refers to the numerous small businesses in Austin, and that it is these businesses that give Austin its unique cultural identity. A similar campaign continues in Santa Cruz, California.

The slogan has been seen by some as not only supporting local business but also Austin's relatively liberal politics in a conservative state. For example, Austin's county, Travis County, was the only county statewide to vote against a state constitutional amendment banning gay marriage in a 2005 referendum.

Austin Weirdos

Indeed, Austinites tend to embrace eccentricity, and as a result the city has over the years collected a cadre of what amount to local celebrities known mostly for their unconventionality. This includes:

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