Kellogg Company
Encyclopedia : K : KE : KEL : Kellogg Company
- For other things with Kellogg in the name, see Kellogg (disambiguation).
The Kellogg Company NYSE: [K]
The company owns the Kellogg's, Keebler, Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands.
On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.
Corporate governance
Current members of the board of directors of Kellogg Company are: Benjamin Carson, John T. Dillon, Claudio Gonzalez, Gordon Gund, James Jenness, Dorothy Johnson, Daniel Jorndt, Ann Korologos, David Mackay, William Perez, William C. Richardson, and John Zabriskle.Obesity in the USA
The company is facing legal action in the USA in the year of its centennial. It is alleged that sugar coated cereals lead to obesity in children. [link]Products
Cereal products
A list of cereal products produced by Kelloggs, with available varieties.
- All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Extra Fiber
- Apple Jacks
- Banana Bubbles
- Caramel Nut Crunch
- Cocoa Krispies/Coco Pops
- Corn flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" in Australia and "Crunchy Nut" in the UK)
- Complete Wheat Bran Flakes / Bran Flakes
- Corn Pops
- Cran-Vanilla Crunch
- Crispix: Crispix, Cinnamon Crunch Crispix
- Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs
- Eggo: Maple Syrup, Cinnamon Toast
- Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
- Frosted Flakes®/Frosties: Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
- Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
- Genmai Flakes (Japan)
- Honey Smacks (US)/Smacks (other markets)
- Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical
- Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
- Mini Swirlz
- Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight
- Mueslix: Mueslix with Raisins, Dates & Almonds
- Nutri-Grain
- Oat Bran: Cracklin' Oat Bran, Complete Oat Bran Flakes
- Pep! Best remembered as the sponsor of the Superman radio serial.
- Pirates of the Caribbean
- Product 19
- Raisin Bran: Raisin Bran, Raisin Bran Crunch
- Raisin Wheats
- Rice Krispies®/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles
- Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
- Smart Start: Smart Start, Smart Start Soy Protein Cereal
- Smorz
- Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond
- Spider-Man cereal: Spider-Man Spidey-Berry
- SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
- Toasted Honey Crunch
- Vector (Canada only)
- Yogos cereal
Other products
As well as cereals, Kellogg's or subsidiaries also produce the following products:- Cheez-It crackers
- Club crackers
- Eggo waffles
- Famous Amos cookies
- Kashi brand health foods
- Keebler cookies
- Morningstar Farms vegetarian foods
- Natural Touch vegetarian foods
- Nutri-Grain Cereal bars
- Pop-Tarts
- Sunshine crackers
- Screaming Fruit
Discontinued cereals and foods
Mascots
Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).
- Corn Flakes cereal: Cornelius (rooster)
- Coco Pops cereal: Coco the Monkey
- Frosted Flakes®(US)/Frosties (other markets) cereal: Tony the Tiger
- Froot Loops cereal: Toucan Sam
- Honey Smacks (US)/Smack (other markets) cereal: Dig 'Em Frog
- Rice Krispies®/Rice Bubbles (Australia) cereal: Snap, Crackle and Pop
- Apple Jacks cereal: CinnaMan and Bad Apple
- Special K cereals: Kay
External links
- [Kellogg Company corporate website]
- [Kellogg's U.S. consumer website]
- [Kellogg's Cereal City - "Factory" Tour]
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