Löwenbräu

Löwenbräu Can

Löwenbräu is a brewery in Munich that produces a traditional Munich-style beer. Like other premium German beers, it is brewed according to the Bavarian “Reinheitsgebot” (Purity Law) dating back to 1516.

Löwenbräu has a long history dating back to 1383 when it was first brewed at "Zum Löwen" (The Lion's Inn) by an innkeeper. Löwenbräu has been served at every Oktoberfest in Munich since 1810 and is one of only six breweries permitted to serve beer at the festival. During Oktoberfest, Löwenbräu brews a special beer called "Wiesenbier" (meadow beer), a fresh, light amber lager.

The Löwenbräu brewery was bombed to rubble during an Allied air raid in 1945. It was later rebuilt.

Up until 2002, Löwenbräu beer sold in American markets was usually brewed in New Jersey. Although it used the same "recipe" the taste was different than the Munich brewed version. After 2002, Löwenbräu began directly importing its beer from Munich vastly improving the quality for American drinkers.

Beers

Pilsener--5.4% ABV, the hoppiest of Munich's Pilseners.
Triumphator--7.0% ABV, a bock.
Löwenweisse--5.0% ABV, a wheat beer.

Advertising

In the 1970s and 1980s in the United States, Löwenbräu (brewed in the US) was famous for its jingle, sung by Arthur Prysock:

Here's to good friends.

Tonight is kind of special.

The beer we'll pour

must say something more, somehow.

So tonight (tonight),

Tonight,

Let it be Lowenbrau (let it be Lowenbrau).

It's been so long.

Hey, I'm glad to see ya.

Raise your glass.

Here's to health and happiness.

So tonight (tonight),

Let it be all the best.

When Löwenbräu returned to the US with the beer brewed in Germany, it briefly ran an ad with the same song in German.

External links

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