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La7

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La 7
75px
Launched: 1974 (as TMC)
2001 (as La7)
Owned By: Telecom Italia
Web Address: [www.la7.it]
Availability
Terrestrial Analogue: PAL, in Italy
Terrestrial Digital: DFree
Satellite: Yes, both analog and digital
Cable: No

This article is about the Italian television channel. For the WW2 Soviet aircraft, see La-7.

La7 is an Italian private television channel (usually referred to as "the Seventh Channel") and considered as the third major network in Italy. It is currently owned by Telecom Italia Media, the media branch of the telephone company Telecom Italia, which also owns 51% of MTV Italia. Usually its programs are more cultural-oriented, although it also airs some sport games. Recently it started broadcasting using the Digital Terrestrial Television format, offering some pay-tv services (especially soccer games, movies and concerts).

History

Founded in 1974 with the name of Telemontecarlo or TMC, the TV station had initially the only goal to be the Italian language channel of the Principality of Monaco, but rapidly becoming the one and only challenger of RAI public channels. Indro Montanelli, historical Italian journalist, worked for the TV since its foundation, with an informative programme named Il Giornale. On the 1980s, TMC became a minoritary channel, after the rise of the Berlusconi-owned channels, particularly Canale 5. In 1990 the station was acquired by the Brazilians of Globo, but in 1995 it passed on the hands of Vittorio Cecchi Gori, who tried to make the third pole of television, in a TV market characterized in that period by two strong TV network blocks, RAI and Mediaset, each comprising three channels. In 1999 the TV moved from its historical headquarters in Monte Carlo to a new one in Rome.

In 2001, Lorenzo Pellicioli and Roberto Colaninno, of Telecom Italia announced to have acquired the TV station, in order to create a strong competitor against the six other national channels of Italy. But, against all the ambitions shown initially by the owner and the initial premises, like the hiring of popular TV hosts, anchors and journalists like Fabio Fazio, Gad Lerner and Giuliano Ferrara, nowadays La7 has still ratings and shares much lower than its major competitors: the three RAI public channels, and the three Mediaset private ones.

Programs

Shows

Cultural programs

TV Series and Miniseries

News

Sports events

External links

Italian nationwide television stations
RAI group: Rai Uno - Rai Due - Rai Tre
Mediaset group: Canale 5 - Italia 1 - Rete 4
Telecom Italia Media: La7 - MTV Italy
Others: Sky Italy - All Music TV - Sportitalia

 


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