Lift plus

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Lift Plus is a soft drink produced by The Coca-Cola Company. The drink holds a 54% market share in New Zealand and is also popular in Australia.

The brand, which was introduced in 2001 is a direct market competitor against the popular Australasian energy drink V. The brand over the years has seen an extensive marketing campaign, especially on the NBC show Scrubs, which airs on the TVNZ network TV2 in New Zealand.

The main active ingredients of the drink are Guarana and caffeine, which are known to cause the body to be more alert and awake.

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