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List of generic and genericized trademarks

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List of generic trademarks

The following list comprises those marks which were originally created and used as trademarks, but which have subsequently become entirely synonymous with the common name of the relevant product or service. Marks which appear in this list have become so generic that their former status as proprietary trademarks is often unknown to the general public. Such marks may therefore be considered "fully generic", whereas genericized marks which are at risk of becoming generic are listed in the next section.

If any of the original registrations for the trademarks appearing in this list remain in force, it is unlikely that the registered owners would be able to successfully enforce their exclusive rights against third parties.

Terms which are not genericized trademarks

Some common names for products or services are popularly believed to be genericized trademarks, however this in not the case as the names were never originally created or used as trademarks. Some examples are listed below.

In some cases companies have managed to register common names as trade marks, however this typically results in the eventual cancellation or surrender of the registration concerned. This has occurred in the United States in relation to rooibos [link].

List of trademarks often used generically

Cite references by quoting mainline publications using the trademark generically
The following list comprises those marks which have been registered as trademarks, and which may continue in use and be actively enforced by their trademark owners, but which are also commonly used generically – for example, "I hoovered the lounge today". However, none of these marks should be regarded as legally abandoned or in the public domain.

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Formerly common, but disused

Pharmaceutical and medical trademarks

As pharmaceutical products are often marketed under different names in different countries, sometimes these different trademarks may become generic in each separate country, but not in all countries (ie. a trademark which has become generic in one country for a specific product may not be generic for the same product in another country). The following list provides examples of such marks.

Genericized trademarks (non-

Non-English genericized trademarks are trademarks or brand names which have become words in common usage in that language.

  • Kofola – soft drink of brown color trademarked after the fall of communism by one company

  • Gilette – Shaving razor
  • Kleenex – Tissue
  • Whitex – Chlorine based cleaning liquid
  • Delsey – Toilet paper
  • Rika – Dish washing liquid
  • Coca – Soft drink
  • Nescafe – Instant Coffee or just coffee
  • Coffe Mate – Coffee whitener (milk substitute)
  • Xerox – To photocopy (verb)
  • PampersNappies (UK, some Commonwealth countries) – Diapers (U.S. and Canada)
  • Jeep – Offroad vehicle
  • Walkman – Portable music player
  • ScaniaLorry
  • Allen (wrench) – Hexagonal wrench
  • Jacuzzi – Stream bath tub (with bubbles)
  • Ping-PongTable tennis
  • Polaroid – Instant pictures (obsolete word)
  • LEGO – Building toy (bricks)
  • HooverVacuum cleaner
  • AspirinAspirin tablets
  • Frisbee – Flying disc
  • Deotherm – Water-heater
  • Sony – PlayStation (game console)
  • Tide – Laundry powder
  • Samsonite – Briefcase

Many Filipinos often have the habit of calling different products of the same kind by the name of the first or the most distinct brand even if they are manufactured by a different company. An example is Pagbilhan nga po ng Colgate? (trans. Can I get a toothpaste?).

Solid examples are:

  • Biogesic – paracetamol tablets
  • Colgate – toothpaste
  • Eveready – dry cell batteries
  • Frijider – refrigerator, derived from Frigidaire
  • Ginebra San Miguel – gin
  • Ludy's – peanut butter or coconut jam
  • Lysol – disinfectant spray
  • Magic Sing – any portable karaoke microphone with installed chips of sing-along videos
  • Meralco - electric distributing utility
  • Nokia – mobile phones
  • Orocan – plastic jugs, pails, cabinets and dressers
  • Pentel Pen - permanent marker
  • Ovaltine – malted chocolate milk powder
  • PLDT - telephone utility
  • Pampers – disposable diapers
  • Palmolive – shampoo, syn. Sunsilk
  • San Miguel or simply SMB – beer
  • Rubie (a variant of Gillette razors) – disposable safety razor or safety blade
  • Tanduay – rum
  • Tang – powdered juice beverages, sometimes: Eight O'Clock (another popular brand)
  • Walkman – portable cassette player
  • Zest-O – aseptic artificially-flavored fruit drinks
  • Zonrox – household bleach
  • Xerox – photocopy

  • Birkenstock – open sandals
  • Bobbycar – robust ridable toy car for small children
  • Duden – dictionary
  • Edding – felt-tip permanent marker
  • Fanta – carbonated orange lemonade
  • Fimo – bakeable plasticine
  • Fön – hair dryer, from AEG's line of dryers named after the warm air alpine wind
  • Frisbee – flying disc
  • Frolic – dog food
  • Hilti – big percussion drill
  • Jeep – SUV, off-road vehicle
  • Kaba – chocolate milk powder/drink
  • Knirps – small telescope umbrellas
  • Labello – moisturizing lipstick
  • Maggi – sauce
  • Mondos – condom (East German)
  • Nutella – hazelnut chocolate spread (ex-East Germans sometimes use the name of the East German version, [de])
  • Pampers – diaper
  • Plexiglas
  • Scheibletten – sliced cheese
  • Selters – sparkling water
  • Spüli – dishwashing liquid
  • Styropor – polystyrene foam
  • Tempo – paper tissues ([de])
  • Tesafilm – transparent adhesive tape ("Tesa" is the trademark in this word) ([de])
  • Tixo – transparent adhesive tape, mainly used in Austria
  • Vitango – Newmedia
  • Walkman
  • Uhu – liquid glue, especially paper glue
  • Zeppelin – airship
  • Zewa – kitchen paper tissues
  • Zippo – gas-fueled lighter

  • Pele-phone – informal Hebrew for mobile phone. The word 'pele' means a miracle in the Hebrew language. This is the name of the first company to provide mobile services in Israel, founded by Motorola. More formal terms for 'pelephone' are 'telefon selulari' (cellular phone) or 'telefon nayad' (mobile phone).

  • Cellux – general purpose adhesive tape (less common than Tixó)
  • Diktafon – sound recording device most commonly used to record speech for later playback
  • Discman – portable CD player
  • Flex – angle grinder
  • Fridzsider – refrigerator (obsolete)
  • Inbus kulcs – Allen key (hexagonal screwdriver)
  • Jacuzzi – hot tub with bubbles
  • Jeep – off-road vehicle, SUV
  • Kalasnyikov – assault rifle
  • Kóla – any kind of beverage derived from the cola nut
  • Libero – diaper
  • Nesquik – pre-sweeted cocoa powder (milk flavoring mix)
  • Mirelite – any frozen food
  • Pampers – diaper
  • Plexi – see-through plastic
  • Rotring – mechanical pencil
  • Stihl fűrész – chainsaw
  • Tixó – transparent adhesive tape ([TIXO])
  • Walkman – portable cassette player (may include CD players as well)
  • Zsilett – shaving razor (obsolete)

  • Godrej – steel cupboard. Named after the multi-product business house of India that once was synonymous with steel cupboards
  • Bajajauto rickshaws, synonymous with Scooters and Auto-rickshaws besides other famous products
  • Dalda – hydrogenated vegetable fat, comes from the manufacturer of the Vanaspati (hydrogenated vegetable fat). A member of the business family, HLL (Hindustan Lever Limited)
  • Xerox – Photo copy. It's common to see photocopying businesses display Xerox on large yellow name boards. Ex: Star Xerox, Gemini Xerox etc.
  • Tempo – A light truck. Derived from an automobile manufacturer Bajaj Tempo, now called Force motors.
  • Tortoise – A mosquito repellent in the form of a coil which when lit produces light smoke which drives away mosquitoes.
  • Band-Aid – Adhesive bandage.
  • Fridge – Refrigerator
  • Walkman – Personal audio player
  • Jeep – Off road vehicle, SUV.
  • Vicks
  • V.I.P.- underwear brand
  • Prestige and Hawkins - pressure cookers
  • Fevicol - multi purpose adhesive

  • Scotch – transparent adhesive tape
  • Scott - paper towels (Scott Paper Company)

  • ホッチキス (Hotchkiss) – stapler

Note: may vary between Portuguese-speaking countries

  • Adidas – sport shoe
  • AspirinăAspirin
  • Bancomat - Originally Affärsbankernas trademark for their Automated Teller Machines (ATM), but is used for any type of ATM.
  • DeltaplanHang-glider
  • Diplomat – a rigid briefcase with a combination lock, from Diplomat brand
  • Frigider – refrigerator, from Frigidaire home appliances trade mark
  • Gramofon – sound playback device, from Gramophone
  • Inbus (or misspelled imbus) – hexagon-section key ("Allen key"). The German name INBUS was a trademark of the Schraubenfabrik Bauer & Schaurte, Neuss, Germany. It is short for "Innensechskantschraube Bauer und Schaurte".
  • Jacuzzi – whirlpool bath, from Jacuzzi
  • Jeep – off-road vehicle (old use)
  • Nailon – Nylon
  • Ness (or nes) – any instant coffee
  • Pampersdiapers (nappies), from Johnson & Johnson's 'Pampers'
  • Ping-pong – table tennis (informal)
  • Plexiglas – clear acrylic plastic sheets, from Plexiglas
  • Protex – Condom (old use)
  • Rimelmascara, from Rimmel
  • Scotch – transparent adhesive tape
  • Teflon – non-stick surface
  • Termopan – aluminum or PVC window frame (from Thermo Pan, a registered TM of Thermo Manufacturing Inc.)
  • Termos – vacuum flask, from Thermos
  • Vaselinăpetroleum jelly
  • Walkman – used in common language for any portable personal stereo (may include CD players as well)
  • Xerox – copy machine; a photocopied copy - from Rank Xerox Company (both noun and verb)

  • Акваланг (Akvalang) – open-circuit scuba set, from Aqualung
  • '''Аспирин (Aspirin) - acetylsalicylic acid
  • Вазелин (Vaseline) - petroleum jelly
  • Граммофон (Grammofon) – sound playback device, from Gramophone
  • Диктофон (Diktofon) – a speech recording device, from Dictaphone
  • Дипломат (Diplomat) – a rigid briefcase with a combination lock, from Diplomat brand
  • Джакузи (Dzhakuzi) – whirlpool bath, from Jacuzzi
  • Джип (Dzhip) – off-road vehicle of certain proportions, Jeep (note: the name was in use as a generic noun in English before trademarking)
  • Кеды (Kedy) from Keds training shoe. The same type of shoe known as Vans in the US
  • Ксерокс (Xerox) – copy machine, also used as a verb "ксерить" or "ксерокопировать"
  • Лейкопластырь - http://de.wikipedia.org/wiki/Leukoplast
  • Линолеум (Linoleum) - floor covering
  • Магнитофон (Magnitofon) - a tape recorder, probably from Magnetophon
  • Памперсы (Pampersy)diapers (nappies), from Procter & Gamble's 'Pampers'
  • Пинг-понг (Ping-pong) – table tennis (note: the name was in use as a generic noun in other languages before trademarking)
  • Плексиглас (Pleksiglas) – clear acrylic plastic sheets, from Plexiglas
  • Примус (Primus)kerosene stove
  • Скотч (Skotch) – a transparent adhesive tape
  • Термос (Termos) – vacuum flask, from Thermos
  • Тефлон (Teflon) – non-stick surface
  • Унитаз (Unitaz)toilet fixture, from Finnish brand Unitas (Unity)
  • Фломастер (Flomaster)felt-tip pen, from Flo-Master brand
  • Фреон (Freon) – refrigerant
  • Фрисби (Frisbi) – a flying disc, from Frisbee
  • Эскимо (Èskimo) – an ice-cream type, from Eskimo Pie

  • Filadelfia – cream cheese

Mexico

Peru

  • Kofola – soft drink of brown colour trademarked after the fall of communism by one company

 


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