Lloyd (car)
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1908-1929
The first cars were licence built Kriéger electric vehicles. Petrol engined models followed in 1908 with 3685 cc engines. Few were made. In 1914 it merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles although two cars, the 4 litre Treff AS and the 8 cylinder 4.6 litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929 and car production ceased.
1950-1963
Lloyd as a name only entered mass production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH still in Bremen. The very first cars (Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400).
The Lloyd 250 was called "Prüfungsangst-Lloyd" (i.e. "Lloyd for exam nerves") as they appealed to owners of older driving licenses who would have had to pass a new driving test after a legal reform in the mid-fifties, had they not been cars with a cubic capacity of 250 cc or below. With a power of only 11 hp (DIN), the designers saw a need for saving weight, thus offering the LP 250 without a backseat, bumpers, hub caps and trims in the standard version. But most buyers ordered the LP 250 V with these features as optional extras.
Overall, the vehicles matched the need for small and cheap cars that was a characteristic of post-war Germany and provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s with only Volkswagen and Opel ahead. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST®. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" (i.e. "He who is not afraid of death, drives a Lloyd").
The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".
Models
| Type | Body style | Period | Engine | cubic capacity | hp(DIN) | Gears | Speed km/h |
|---|---|---|---|---|---|---|---|
| Lloyd LP 300 | saloon | 1950-1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 |
| Lloyd LS 300 /LK 300 | LS: estate car, LK: van | 1951-1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 |
| Lloyd LC 300 | coupé | 1951-1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 |
| Lloyd LP 400 | saloon | 1953-1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 |
| Lloyd LS 400 / LK 400 | LS: estate car, LK: van | 1953-1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 |
| Lloyd LC 400 | convertible | 1953-1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 |
| Lloyd LT 500 | van/minivan | 1953-1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 |
| Lloyd LP 250 and 250 V | saloon | 1956-1957 | 2 cylinders two-stroke | 250 | 11 | 3 | 75 |
| Lloyd LP 600 | saloon | 1955-1961 | 2 cylinders four-stroke | 596 | 19 | 3 | 100 |
| Lloyd LS 600 / LK 600 | LS: estate car, LK: van | 1955-1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 |
| Lloyd LP 600 | convertible | 1955-1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 |
| Lloyd Alexander | saloon or estate car | 1957-1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 |
| Lloyd Alexander TS | saloon or estate car | 1958-1961 | 2 cylinders four-stroke | 596 | 25 | 4 | 107 |
| Lloyd LT 600 | van/pickup truck/minivan | 1955-1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 85 |
| Lloyd Theodor | LT 600 RV | 1955-1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 85 |
| Lloyd Arabella | saloon | 1959-1961 | 4 cylinders four-stroke | 897 | 38 1960-1963 also 34 | 4 | 120 |
| Lloyd Arabella de Luxe | saloon | 1960-1961 | 4 cylinders four-stroke | 897 | 45 | 4 | 133 |
| Lloyd EL 1500 | truck | ||||||
| Lloyd EL 2500 | truck |
| Type | number of cars built |
|---|---|
| Lloyd 300 LP, LS and LC | 18087 |
| Lloyd 400 LP, LS and LC | 109878 |
| Lloyd 250 and 250 V | 3768 |
| Lloyd 600 LP, LS and LC, Alexander and Alexander TS | 176524 |
| Lloyd Arabella and Arabella de Luxe | 47549 |
Pietro Frua designed a nice coupe on the basis of the Lloyd Alexander, which was presented at the Turin Motor Show in November 1958.
It had no connection with the British Lloyd active between 1936 and 1951.
External links
| The Borgward group |
|---|
| Borgward | Lloyd | Goliath | Hansa |
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