M/A/R/C Research
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M/A/R/C Research is a full service market research company headquartered in Irving, Texas. M/A/R/C Research serves a broad spectrum of categories such as Pharmaceutical & Healthcare, Financial Services such as Banking and Insurance, Consumer Packaged Goods, High-Tech, Retail, Restaurants, Travel & Leisure, Telecommunications and Energy & Utilities.
Corporate facts
- Founded: 1965 by Cecil "Bud" Phillips
- Headquarters: 1660 North Westridge Circle, Irving, TX 75038-2424
- Employees: 82 (as of May 22, 2006)
- Parent companies: Omnicom
- Omnicom Stock symbol: OMC
Locations
M/A/R/C Research has branch offices in Greensboro, NC; St. Louis, MO; Nashville, TN; New York, NY.Services
M/A/R/C Research is a full-service market research company with products for:
- Market Segmentation
- Product forecasting (Assessor)
- Customer Sastisfaction
- Pricing research
- Product optimization
Leadership
- Merrill Dubrow, President and CEO
- Joan Triestman, Executive Vice President
- Amy Barrentine, Senior Vice President, General Manager
- Susan Hurry, Senior Vice President, General Manager
- Kevin Robertson, Senior Vice President, General Manager
- Randall Wahl, Senior Vice President
History
M/A/R/C Research was founded in 1965 by Cecil "Bud" Phillips. Phillips had previously been the head of research at TraceyLocke in Dallas. The company was originally called Marketing and Research Counselers and was later shortened to M/A/R/C Research. M/A/R/C was acquired by Omnicom in November of 1999.External links
Sources
This information was gathered from www.marcresearch.com
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