MPIO
Encyclopedia : M : MP : MPI : MPIO
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MPIO is the leader in bringing innovate digital audio and multimedia device to the consumer market. Founded in July 1998 by a pioneer in the MP3 industry, MPIO is dedicated to providing leading-edge products to OEM's, distributors and end users. In Asia, including Japan and Korea, MPIO's products are recorded as No.1 selling digital audio products. Worldwide brand market share is reported as 20%. (As of June 2002, Business Week) MPIO's technologies include portable music players, digital voice recorders, multi function digital still cameras, MP3 encoders, multi-function hybrid digital music devices and digital A/V products.
MPIO is an International company. Based on the best quality acknowledged by worldwide buyers such as Samsung Electronics Co., Ltd. (Korea), RFC (Singapore), TEAC (Germany), BEST BUY (U.S), AKAI, ADTEC (Japan), MPIO is manufacturing 30000-50000 digital audio equipments per month and 75% of them are released to foreign countries. MPIO has offices and partners in Korea, the US, Germany, China, Japan and many other countries.
Korea
In Korea, mpio Invited popular Korean stars to advertise selected mp3 player models for its selected markets.
- RAIN (Bi): MPIO FG100
- KangTa : MPIO FL350
- Song Hye Kyo : MPIO FG100
During KangTa's 3rd jib Persona promotion events, he was contracted to become the spokesperson for a korean mp3 player brand name mpio and the mp3 player model was FL350. FL350 was designed to look like and to be worn as jewelry, it has color choices of Ruby Red, Sapphire Blue and Amethyst Violet. FL350 mainly targets to the female market because of its small and jewelry figure, but in order to expand its market range to reach out to the male market, mpio invited KangTa to advertise the item while wearing it during his persona Music Video.
Info from Site: FL350, it is the upgraded model of FL300 which has won IF Design Award and Good Design award. FL350 has included FM radio tuner features. You can enjoy faster speed transfer with USB 2.0 port. Both FL350 and FL300 also have extra items such as 20 different colorful window stickers for consumers. Consumers can purchase them at designated mpio website.
The FG100 is a technical marvel, with an astounding 43 hour playback time using only one AA battery. The FG100 also features an on-board direct encoder, which means you can record audio directly from your CD player. The two-tone LCD and rugged design puts the FG100 above the crowd and keeps you on the move. See also
Sources
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