MTV Brasil
Encyclopedia : M : MT : MTV : MTV Brasil
MTV Brasil is the Brazilian version of MTV, owned by Abril, the nation's largest magazine publisher (70%), and by Viacom Networks Brasil, the Brazilian arm of Viacom-owned MTV Networks Latin America (30%). Unlike MTV USA, MTV Brasil is available in terrestrial television in many large areas of the country, such as metropolitan São Paulo. However, it is also available on cable and satellite services.
MTV Brasil was launched in October 20, 1990, only to metropolitan São Paulo, through UHF channel 32.
In 1996, Viacom acquired 50% of the network, which was, until then, a wholly-owned subsidiary of Abril. In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
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