MTV Hits
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MTV Hits is an American music video channel that debuted on May 1, 2002. Unlike present day MTV, MTV Hits plays music videos all day, every day, with very few commercials. Like the other digital MTV/VH1 channels, MTV Hits is based on the original programming format that MTV2 followed, in which eight hours of videos are programmed each day—airing first at 6 a.m. eastern time, and then repeated twice, starting again at 2 p.m. and 10 p.m.. A completely new cycle begins on the next day at 6 a.m..
Programming
After a couple of years on the air, MTV Hits' playlist became more predictable and less random than it originally was at its inception. During this time, the new videos that were in heavy rotation were usually played once per hour or once every two hours.Since 2004, MTV Hits has taken a few efforts to add variety into its programming. Near the end of 2004, MTV Hits began playing more obscure videos, as well as a larger selection of older music videos, than it had previously played.
When an artist is about to release a new album or project that MTV Hits deems worthy of the honor, the channel will often air nothing but programming and videos involving those artists for a period of days. Madonna had an entire week devoted to her on the channel in late 2004, while Hilary Duff had four days devoted to her (August 13-17, 2005) to promote her new album, Most Wanted.
MTV Hits has experimented with airing same-day or same-week repeats of MTV show Total Request Live, with commercials edited out and replaced by MTV promos. However, the schedule of TRL on MTV Hits has been inconsistent and more prevalent during TRL 'theme week' shows.
In December 2005, MTV Hits aired "My Hitlist Month," in which artists such as The All American Rejects, Nelly, Ashlee Simpson, Ryan Cabrera, as well as viewers introduced their top 10 videos, sometimes showing their own new videos. There was also a "Breakup Song" hitlist and a "One Hit Wonders" hitlist. MTV Hits since returned to regular video format, but began mixing in some hitlists from December, which many viewers have considered an annoyance. In February 2006, new hitlists were produced, and they are played for the most of the day.
Presently, most of the music videos that have ever aired on MTV, VH1, or BET network can be seen on MTV Hits, though the channel usually focuses on airing videos from 1999 to the present day.
Online presence
During "My Hitlist Month" in December 2005, MTV Hits' website was created, although it has a lack of content due to the fact that the channel only plays music videos and reaches a limited audience. The site's purpose was to promote the "My Hitlist Month" special and to receive hitlists from viewers. A website for its sister channel, MTV Jams, has not yet been created.On July 1, 2006 the website is updated for the 'My Summer Hitlist Month'
MTV Hits in the UK & Ireland
In the UK and Ireland, MTV Hits plays chart hits non-stop. There are very few MTV shows on this channel, but there are many music-related themed zones (such as 'Urban Beats' and 'Spanking New Music'). The channel launched on May 1, 2001, replacing MTV Extra.
See also
External links
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