Mainstream Urban
Encyclopedia : M : MA : MAI : Mainstream Urban
Mainstream Urban, a term used to describe a radio format similar to an urban contemporary format. The format differentiates itself due to 2 factors: playlist composition and target demo. The majority of the stations cater to younger listeners; they tend to have a more hip-hop-heavy playlist compared to the R&B-heavy playlist that is very common among Urban Contemporary-formatted radio stations. Also Mainstream Urbans tend to target both genders with its playlist compared to Urban Contemporary station that tend to target mainly females. The term 'mainstream urban' was coined in the mid-1990's when radio stations started featuring primarily different styles of current hip-hop, R&B, and rap when it became very popular. The target demographic of the format is usually the 18- to 34-years-old males and females who happened to grow up on hip-hop and R&B, but some stations may have a demographic as young as 12-years-old.
The format features various styles of hip-hop, rap, and R&B from different regions of the country that are popular at the moment. However, the format does features numerous throwback and classic hip-hop and R&B from the late 1980s and 1990s.
List of Mainstream Urban radio stations
- WWPR-FM, "Power 105.1", New York
- WQHT-FM, "Hot 97", New York
- KKBT-FM, "100.3 the Beat", Los Angeles
- WGCI, "107.5 WGCI", Chicago
- WUSL-FM, "Power 99FM", Philadelphia
- KMEL-FM, "106KMEL", San Francisco
- KKDA-FM, "K-104", Dallas
- WPGC-FM, "WPGC 95.5", Washington, D.C.
- WJLB-FM, "FM98 WJLB", Detroit
- KTTB "B96", Minneapolis
- WEDR, "99 Jamz" Miami
- KATZ-FM, "100.3 the Beat", Saint Louis
- WOWI-FM, "103 Jamz", Norfolk
- WCKX, "Power 107.5", Columbus, Ohio
- KVSP, "Power 103.5", Oklahoma City
- WEUP-FM, "103.1 WEUP", Huntsville, Alabama
- WIZF-FM, "100.9 The Wiz", Cincinnati, Ohio
See also
- Urban contemporary
- Urban Top 40
- List of Urban-Formatted Radio Stations across the United States
- WRKS-FM - one of the first Mainstream Urban radio stations
- [Urban Soundz - Urban Events]
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