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McDonald's restaurants

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Many McDonald's restaurants exist.

Restaurants

The first McDonald's was not a restaurant at all, but a walk-up hot dog stand. The company's early franchises were built to a standard pattern that did not offer seating; this was in part to prevent loitering. However, the potential of sit-down restaurants was clear from the beginning, and the company switched to a new standard design for sit-down restaurants in 1967, upon which current standalone restaurants are still based. The company introduced the Drive-Thru in 1975, following the lead of competitor Wendy's, rapidly adding it to existing restaurants wherever this was feasible.

However useful the standard design may have been in popularizing McDonald's and making the company's restaurants instantly recognizable, it is not always possible, or appropriate, for all restaurant locations. McDonald's has often faced organized campaigns claiming it would threaten its surroundings, particularly in historic locations. Possibly in an effort for European nations to become more accepting of the McDonald's concept, the second McDonald's in Italy, opened 1986 near the Spanish Steps in Rome, is widely heralded as the most luxurious McDonald's restaurant. It features indoor fountains, marble walls and floors. Other restaurants in similarly sensitive settings have muted décor and blend into existing architecture.

McCafé

The McCafé is a bistro-like restaurant concept by McDonald's Corporation in an effort to gain a share of the ever popular and expanding gourmet coffee market, to avoid losing market share to companies such as Starbucks. With comfortable leather chairs and couches, natural wood accents, and bistro style tables, the ambience is that of a typical modern coffee shop. Dine-in patrons forego the plastic trays and paper wrappers for the more elegant china plates and stainless steel silverware.

The menu boasts the standard bistro fare, including paninis, coffee and espresso drinks, and baked goods and pastries, and all menu items are available for take-out. House coffee blends are sold both normally and in tins for home brewing.

The concept was introduced in Australia in 1993 and has been successful in several other countries, including Ireland, Brazil, Israel, Chile, Panama, New Zealand, Colombia, Guatemala, France, Italy, Singapore, the Philippines and most recently Canada. There are 22 McCafés in Hong Kong. The concept has recently been introduced into the U.S., including a McCafé in Orlando, Florida. The first McCafé in the United States was in Raleigh, NC.

Other interesting restaurants

 


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