Mobile publishing

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Mobile publishing is the act of making something public through mobile phones.

One advantage for publishers is the ease of adding the cost of downloading content to the users' phone bills. Mobile music revenues (mostly from ringtones) amounted to $400m is 2005. [The Register]

The arrival of more powerful telecoms networks such as 3G has enabled video publishing to mobile phones using tools such as FORscene. Video can be downloaded over the air, and once downloaded can be distributed virally over the phones' Bluetooth connections.

Examples

• Text: mainstream broadcasters publish news and other reports on mobile phones by text messaging. [Sky News]
• Ringtones: many operators provide ring tones for a fee. [cellular.co.za]
• Video: organisations can now publish promotional content on mobile phones. [Cellular News]

References