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Mopar

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Mopar (short for MOtor PARts) is the automobile parts and service arm of the DaimlerChrysler American brands that were formerly owned by the Chrysler Corporation. The term was first used by Chrysler in the 1920s and has been in continuous use ever since.

The term has, however, passed into a broader usage among car enthusiasts as an inclusive word for any Chrysler-owned brand, but generally any Dodge, Chrysler, Plymouth, or DeSoto, and later AMC and Jeep, vehicle. This is because the Chrysler name refers to both to the parent company and to one of its brands, so if one wanted to refer unambiguously to the parent company, another word was needed. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for "Mopar enthusiasts."

A similar situation exists for the Ford Motor Company, where "Ford" might mean either the brand or the parent. A similar solution was found; enthusiasts refer to "FoMoCo", which as well as an abbreviation is also the name applied to generic Ford-brand parts. General Motors enthusiasts do not have to deal with such a confusion, since an unadorned GM always means the corporate parent.

Trivia

In the 1970s the Mopar name was used in the United Kingdom for Chrysler Parts and Service. However, Mopar parts and service extended to the other car companies in the UK; Ford, British Leyland and GM-Vauxhall. An advertisement for Mopar in 1974 featured an example of one car from each. The example used for Chrysler was the Hillman Imp!

External links

 


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