NPD Group
Encyclopedia : N : NP : NPD : NPD Group
The NPD Group, founded in 1967, provides consumer and retail information to manufacturers and retailers. The company collects its information from retailers and other distribution channels. The information includes retail channels, consumer demographics, specific products, features and pricing. Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless.
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