Newspaper circulation
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A newspaper's circulation is the number of copies it distributes on an average day. It is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.
World's best-selling newspapers
The World Association of Newspapers (WAN) publishes a list of worldwide best-selling newspapers. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75% of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. [link]The Japanese Yomiuri Shimbun, Asahi Shimbun, and Mainichi Shimbun are still the best-selling newspapers in the world. Germany's Bild became the only entry of top ten from Europe. Canako Xiaoxi (參考消息) is the most popular paper in China. The highest selling from United States is USA Today, which is 13th in the world.
According to the Guinness Book of Records, the daily circulation of the Soviet newspaper Trud exceeded 21,500,000 in 1990, while the Soviet weekly Argumenty i fakty boasted the circulation of 33,500,000 in 1991.
Country by Country
- China
- India
- Japan
- U.S.
Newspaper ciculation numbers are reported to the Audit Bureau of Circulations. Best-selling papers as of September 30, 2005, according to the Audit Bureau of Circulations, [link] are USA Today, 2,590,695; The Wall Street Journal, 2,100,760 and The New York Times, 1,682,644.
See List of newspapers in the United States by circulation
See also
External links
- [The State of the News Media 2004 form journalism.org]
- [Audit Bureau of Circulations web site]
- [Editor & Publisher Yearbook On-line with circulation statistics]
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