Nike Shox
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Shox is technology developed by Nike, Inc. and incorporated into several of their flagship athletic shoes. Shox are small columns that make up the outsole of the shoe. They are mostly made of rubber. Shox are usually used in groups of four, in a square formation, in the heel of the shoe, though some shoes have midsoles made entirely of Shox.
The first shoes to use the Shox technology were introduced in late 2000, the R4 runner, and the BB4 basketball shoe.
Nike claims that Shox not only absorb impact from heel strike while running; they also "spring back" and add more power to a runner's stride.
On February 17 2006, BBC News reports that Nike has filed a patent infringement suit against rival Adidas, claiming that a range of their trainers replicate its technology.[link]
| Nike, Inc. |
| Corporate Directors: John G. Connors | Jill Conway | Alan Graf | Douglas Houser | Jeanne Jackson | Phil Knight | Orin Smith | John Thompson |
| Assets & Products: Air Jordan | Bauer | Cole Haan | Converse | Exeter Brands Group | Hurley International | Nike Air Max | Nike Free | Nike Golf | Swoosh | Team Starter |
| Annual Revenue: .7 billion USD ( 12% FY 2004) | Employees: 26,500 | Stock Symbol: NYSE: [NKE] | Website: [www.nike.com] |
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