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Novelty architecture

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Longaberger Company headquarters in Newark, Ohio, a giant medium market basket.
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Longaberger Company headquarters in Newark, Ohio, a giant medium market basket.

Novelty architecture is a type of architecture in which buildings and other structures are given unusual shapes as a novelty, such as advertising, notoriety as a landmark, or simple eccentricity of the owner or architect. Many examples of novelty architecture take the form of buildings that resemble the products sold inside to attract drive-by customers. Others are attractions all by themselves, such as giant animals, fruits, and vegetables, or replicas of famous buildings. And others are merely unusual shapes or made of unusual building materials.

New York-New York Hotel & Casino.
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New York-New York Hotel & Casino.

Some hotel casinos on the Las Vegas Strip can be considered novelty architecture, including the pyramid-shaped Luxor Hotel and the New York-New York Hotel & Casino, a building designed to look like the New York City skyline.

Eccentric buildings

The original Brown Derby.
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The original Brown Derby.

Mimetic or Mimic architecture

Mimetic architecture is characterized by constructions in the forms of objects not normally associated with buildings, such as characters,animals or household objects. There may be an element of caricature or a cartoonish element associated with the architecture.

In the 1930s, as automobile travel became popular in the United States, one way of attracting motorists to a diner, coffee shop, or roadside attraction was to build the building in an unusual shape, especially the shape of the things sold there. "Mimic" architecture became a trend, and many roadside coffee shops were built in the shape of giant coffee pots; hot dog stands were built in the shape of giant hot dogs; and fruit stands were built in the shape of oranges or other fruit.

Water towers

Water towers, often a prominent feature in a small town, have often been shaped or decorated to look like everyday objects.

Storage tanks

Several breweries and other businesses have designed holding tanks in the shape of giant cans of beer or other containers.

Cleveland Airport is known for its fanciful giant "paper" airplane sculptures.
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Cleveland Airport is known for its fanciful giant "paper" airplane sculptures.

Giant sculptures

Another aspect of novelty architecture is sculptures of ordinary items scaled to enormous size.

Googie/populuxe architecture

See main article: Googie architecture
Architecture popular in the 1950s-1960s in southern California and in Florida featured sharp corners, tilted roofs, starburst designs, and fanciful shapes. This came to be known as Googie or populuxe architecture.

External links

 


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