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Oreo cookies.
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Oreo cookies.

Oreo Cookie may also refer to a pejorative term.
Oreo is a trademark for a popular type of sandwich cookie manufactured by the Nabisco Corporation, introduced in 1912. It is very similar to Sunshine's competing Hydrox cookie, introduced in 1908, which, having lost market share to Oreo for years, was withdrawn in 1996 (Lukas,1999). The modern design of the Oreo was developed in 1952 by William A. Turnier. It consists of two circular chocolate wafers with a sweet white filling (commonly referred to as "cream") sandwiched between them. Originally, Oreos were mound-shaped; some postulate that this is the source of the name "Oreo" (Greek for "hill"). The modern design of the Oreo allows it to be eaten in several ways. Some people twist apart the wafers and eat the filling first; others eat the cookie without taking it apart. Some prefer to eat Oreo cookies after dunking them in milk.

The Oreo cookie is commonly used as an ingredient or adornment for other foods. Milkshakes containing Oreo cookies are popular, and deep-fried Oreo cookies, which are batter-dipped Oreos fried like funnel cakes, are sometimes sold at carnivals and fairs. Also, the development of premium ice creams has produced "cookies and cream" flavors, a vanilla ice cream with chunks of chocolate sandwich cookies included. Cookies 'n' Cream may or may not contain actual Nabisco Oreo cookies, however, and may instead have non-Nabisco brand chocolate sandwich cookies that are functionally identical, such as Hydrox and an endless stream of "generic" brands. Many cookies similar to Oreo cookies are commonly referred to as "Oreo" despite not having an actual connection to Nabisco.

According to a statement from Kim McMiller, an Associate Director of Consumer Relations, a two-stage process is used to make Oreo cookies. The base cake dough is formed into the familiar round cookies by a rotary mold at the entrance of a 300-foot-long oven. Key ingredients include sugar (later supplanted by chemically produced high fructose corn syrup), Dutch cocoa, and pure chocolate liquor purchased from outside suppliers in addition to flour which is milled at Nabisco's flour mill.

History

The Oreo was first targeted at the people who drank tea in England. The creators had decided that England's biscuit was quite boring to dip in their tea and that they should create a new "Different" biscuit that would be fun and interesting. Oreos were produced in two flavors of cream, vanilla and lemon meringue. This later changed, eliminating lemon meringue and to make way for the many other flavours. The cookie made better progress than what was expected but made greater progress in America later on, which surprised its creators greatly.

A little known fact is that each side shows twelve flowers around the Oreo design.

Etymology

Some have suggested the name "Oreo" came about because it was a nice and melodic use of sounds that were easy to pronounce. Others claim the name is based on the French word for gold, a color used on early packaged designs. Another theory is that the name comes from the Greek word for "nice" or "hill" (oreo), as previously mentioned. Some people believe that the creators took the re from the word cream and that the two o's represent the two cookies on both the bottom and the top (o-re-o).

In the mid-1990s, as part of the "Got Milk?" advertising campaign, a commercial was produced which gave an explanation, albeit a joking one, for the naming of the cookie. It all takes place in the Nabisco boardroom. The president of the company showed all of his executives the Oreo cookie, which didn't have a name. The spot where you see OREO on the cookie is blank. The president of the company tells the board members that this cookie will make them all rich, but they need to come up with a name for it. All of the board members proceed to eat the cookies with milk. The youngest board member, Hurley, puts a cookie in his mouth, but when he goes for milk, there's none left. The other board members are yelling out names for the cookie like "Wafericious" and "Chocoriffic" The president is not satisfied with any of these names. He then asks Hurley in a very scornful tone what he thinks. Hurley says "I don't know", but since his mouth is filled with the cookies and he has no milk to wash them down, it sounds like he said "Oreo". The president calls him a genius, and history is made.

Varieties

Oreo cookies in Canadian packaging
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Oreo cookies in Canadian packaging

Not all varieties are listed here, and not all are available in every country.

An Oreo variety with lemon-flavored filling was available in the 1920s. Some generic brand cookies still have such varieties.

Oreo cookies in popular culture

Dietary compatibility

In 1998, Nabisco declared that Oreo cookies were kosher-dairy in Kosher diets.

On May 13, 2003, attorney Stephen Joseph filed a lawsuit charging Nabisco with using hydrogenated, or partially hydrogenated, oils (trans fats) to make the cookies. The suit was dropped as Nabisco considered replacing the hydrogenated oils with alternative oils.

As of January 2006, classic Oreo cookies are [no longer manufactured with hydrogenated oils]. Older packages will still be on store shelves for some time, and other varieties may not have eliminated hydrogenated oils completely.

Depending on the area of manufacture, Oreo cookies may or may not be vegan.

Reference

Lukas, Paul. Oreos to Hydrox: Resistance Is Futile. Business 2.0 March, 1999.

External links

 


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