Ovaltineys

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Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom.

The club, founded in 1935, had its own radio show on Radio Luxembourg, sponsored by the manufacturer. It achieved 5 million members in 1939. This was a time when few people had televisions, and radio was all-important as a medium, and had huge audiences. The show was broadcast on Sunday evenings between 5.30pm and 6pm and became well known for its theme song "We are the Ovaltineys".

Members of the club received a membership badge and book and the chance to take part in competitions and other activities. There was a weekly comic too. In the late 1960s the Ovaltineys club was relaunched aimed at modern children and, in addition to their badge, members received a record with instrumental songs performed in a "pop" style. The Presidents of the new club were Morecambe and Wise who were already a British favourite.

In 1975 the song We are the Ovaltineys came back to a new audience when it was used by Ovaltine in a TV advertisement and released as a single record.

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