PUMA AG
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PUMA AG Rudolf Dassler Sport (PUMA) is a large German-based multinational company that produces athletic shoes and other sportswear.
History
The company was founded in 1924 as Gebrüder Dassler Schuhfabrik in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who founded competitor Adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe.The company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948, and became a public company in 1986, listed on the Börse München and Frankfurt Stock Exchange.
Puma Now
Today, PUMA AG has approximately 3,200 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of €1.274 billion.Puma has successfully won the rights of sponsoring team Italy (Puma makes the team Italy jersey, after Kappa) and many other football teams. Their partnership with Ferrari to make Puma-Ferrari shoes has also contributed to this effect.
At the 2006 FIFA World Cup Puma sponsored 12 teams: Poland, Paraguay, Côte d'Ivoire, Angola, Iran, Czech Republic, Italy, Ghana, Switzerland, Togo, Tunisia and Saudi Arabia. In 36 of the 64 games, at least one team playing was wearing Puma.
It also supports football clubs like the Spanish giants Villarreal
External links
- [Puma.com] – Official site
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