Parade (magazine)

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For other uses of the word (with different case), see Parade (disambiguation).

PARADE is a magazine, distributed as a Sunday supplement in hundreds of newspapers in the United States. It was founded in 1941 and is owned by Advance Publications.

Composition of the magazine

The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspaper, but far from the glossiness of a newsstand magazine or a coupon insert.

The magazine has one main feature article, occasionally a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products that appeal to conservative suburbanites, some with clipable coupons or tear-off business reply cards (known as Parade Ansercards). Direct-to-consumer prescription drug advertising is common. Most issues have several "public notice" type advertisements such as notifications of recently settled class-action suits.

Columns

Personality Parade by Walter Scott (a pseudonym; the author is Edward Klein)
*This section is a roundup of questions about various celebrities. More often than not, the celebrities mentioned will be involved in some project or movie which is just about to be released.
Ask Marilyn by Marilyn vos Savant
*Marilyn answers questions from readers, ranging from brain-teasers, to explanations of illogical customs, to advice, to actual legitimate philosophical questions. Occasionally she will pose a brainteaser of her own, or poll her readers.
Health by Dr. Isadore Rosenfeld
Fitness by Michael O'Shea
Gadget Guide by Robert Moritz
*Profiles newly released gadgets.
In Step With by James Brady
*An in-depth interview with a celebrity, usually one who has a new project.
Intelligence Report by Lyric Wallwork Winik
*Consumer advice, often for saving money or understanding tax laws.
Laugh Parade by Bunny Hoest and John Reiner
Fresh Voices
*A collection of short (1-2 sentences) speeches or essays by high school (or younger) students on a topic of general interest, reminiscent of "man-on-the-street" reaction interviews by local TV news.

The magazine has also become known for its annual list of the 'The World’s 10 Worst Dictators', which has been published each year since 2003 by David Wallechinsky. Published each January or February since 2003, the series reports on the heads of state who have committed the worst abuses of human rights in the previous year.

External links

[Official website]

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