PartyGaming
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PartyGaming Plc is an online gambling company, best known for its online poker room PartyPoker.com. PartyGaming Plc is now the world's largest online poker brand (based on ring game revenue and number of players). It is headquartered in Gibraltar and quoted on the London Stock Exchange, where it is a constituent of the FTSE 100 Index. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino.
PartyGaming (formerly known as iGlobalMedia) was founded in 1997 by Ruth Parasol, and its flagship site, PartyPoker.com, was launched in 2001. Its other primary shareholders are Group Operations Director Anurag Dikshit, Marketing Director Vikrant Bhargava (who joined the company in 1998 and 1999, respectively), and Russ DeLeon (Parasol's husband, Harvard attorney and serial entrepreneur). The foursome sold over 23% of their combined shares to take the company public on the London Exchange in 2005. Dikshit and Bhargava stepped down from the company's board in May 2006. Dikshit announced that he will remain with the company as COO; Bhargava will continue as an advisor and shareholder of the company while pursuing other business interests. [Forbes: PartyGaming's Dikshit quits board]
Due to concerns about the legality of online gambling in the United States, the company is incorporated in Gibraltar and has no assets in the United States. U.S. consumers represent around 60% of PartyGaming's revenues.
PartyGaming's holdings include the PartyPoker.com poker site, PartyBingo.com, and Starluck and Planet Luck Casinos. In February 2006 PartyGaming introduced a new integrated platform, enabling multiple games to be played without requiring customers to log in each time and deposit funds in separate accounts. An online backgammon site, PartyGammon.com, was launched in mid-2006.
PartyGaming IPO
In June 2005, some of the top shareholders of PartyGaming plc sold 23% of the company's stock in an initial public offering on the London Stock Exchange. The initial offer price of 116p valued the company at £4.64 billion ($8.46 billion). Within a month the share price rose to make the value of the company exceed twelve billion dollars. In early September 2005 a cautious statement about future growth prospects saw the shares fall by a third in a day, but the same week the company was promoted to the FTSE 100 Index. By the end of November 2005 the stock had regained its original IPO value. Profits for 2005 were $325 million before tax.During the IPO, no new shares of PartyGaming were issued, and the company did not receive any additional capital as a result. Rather, shares merely changed hands with the four shareholders reducing their shares to benefit employees. The company remains a volatile stock and a growth situation as so little of gaming revenue is currently online. It is estimated that the online gaming market generated revenue of approximately $8.2 billion in 2004, representing just over three per cent of the total global gaming market. In 2004, casino and bingo games represented approximately 29 per cent of the online gaming market, and poker represented approximately 13 per cent. Dresdner Kleinwort Wasserstein Limited serves as PartyGaming Plc's financial advisor.
Party Poker
PartyGaming's best known brand
PartyPoker.com was launched in 2001 and has since grown to be the largest online poker card room. At peak times, up to 95,000 players can be found playing on the site's virtual poker tables. The site is endorsed by Mike Sexton, the host of the World Poker Tour television show.
Games include Texas Hold 'em (No Limit and Fixed Limit), Omaha and Omaha Hi-Lo, Seven-card Stud and Seven-card Stud Hi-Lo. Stakes range from 0.50/1 to 100/200 for limit games, and 0.10/0.25 to 10/20 for No-Limit/Pot-Limit games.
Players can play for either real money or play money. All poker variants offered at real money tables are offered at play money tables. Party Poker offers a bad beat jackpot, which has at times grown to over $600,000 USD.
Party Poker makes money by taking a percentage of each ring game pot above $5 (this is known as the rake) and approximately 10% of entry fees for each real-money tournament. The site has dealt over four billion real money hands and over fifty billion play money hands, including tournaments.
Tournaments
The site offers a variety of tournaments, ranging from ten to thousands of participants with some very lucrative prize pools.
Single-table and multi-table tournaments are offered. Furthermore, there are both scheduled tournaments (which begin at a specified date and time) and tournaments which are offered 24 hours a day and begin as soon as the table is full. The latter type of tournament is commonly called a "Sit 'n Go" or "SNG" tournament.
The flagship tournament is the PartyPoker.com Million, now in its fifth year. This is a Limit Texas Hold'em Tournament. The second, third and fourth Party Poker Million tournaments were World Poker Tour events. The tournament begins with online qualifiers but the final stages are held at actual poker tables aboard a cruise ship. The winners of previous Party Poker Million events were Kathy Liebert, Howard Lederer, Erick Lindgren, Michael Gracz, and Michael Schneider.
Additionally, there are play money tournaments, but the offerings are not nearly as extensive as the real money tournaments and mostly consist of single table events.
Every play money player can play at up to four tables simultaneously, real money players can play on up to ten tables at once.
Split with \"Skin\" Partners
In its early days, PartyGaming entered into several marketing partnerships that allowed companies such as Empire Online to share in a common pool of poker players. Players could access the PartyGaming network either through the PartyPoker.com software itself or through the software of one of PartyGaming's "skin" partners.In mid-2005, PartyGaming made various moves to ringfence its own players from those of the "skin" partners. The company began to explore mergers, buyouts, and other options. In October of that year, PartyGaming launched an upgraded PartyPoker.com software system that cut off the "skin" partners from the main pool of players, and left the "skin" players on the old system.
In November 2005, offer discussions with Empire Online were terminated, and on 6 December 2005, Empire Online confirmed that it had started legal proceedings against PartyGaming in the High Court of Gibraltar. On 14 February 2006, the two companies announced a US$250 million settlement deal; PartyGaming agreed to acquire Empire's "skin" operations, and Empire dropped the suit. [Globes Online: Empire Online reaches settlement with PartyGaming]
PartyGaming also acquired the operations of former "skin" partners IntertopsPoker and MultiPoker, in separate private transactions for undisclosed amounts.
PartyPoker.net
PartyGaming operates PartyPoker.net, a free site that is advertised on United States television as "the world's largest poker school" due to restrictions of directly advertising gambling sites. Prizes are offered for winning tournaments on the site. Although no money is exchanged, an age limit of 18 (or 21 in some states) is still enforced. Players on the .net site play the same games as players playing the free games from within the PartyPoker.com software client.Notes
External links
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