PayDay (confection)
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A PayDay is a Peanut Caramel Bar was first introduced in 1932 by Frank Martoccio, founder of the F.A. Martoccio Macaroni Company and, later, head of Hollywood Brands, Inc. Martoccio also manufactured and sold ZERO(1920) candy bars.
The Martoccio family sold Hollywood Brands to Consolidated Foods Corporation (later to become Sara Lee) in 1967. Business was good when a fire destroyed the Centralia, Illinois plant in 1980. With the assistance of the L.S. Heath and Sons Company and the ingenuity and hard work of the Centralia employees, Hollywood Brands continued production until a new facility could be constructed. The new building was opened in 1983. In 1988, Hollywood Brands was purchased by Huhtamaki Oy and became part of Leaf, Inc. Hershey Foods Corporation acquired the Leaf North America confectionery operations from Huhtamaki Oy of Helsinki, Finland in 1996.
Timeline
1932 The first PAYDAY Peanut Caramel Bar was introduced by Frank Martoccio, founder of the F.A. Martoccio Company and, later, head of Hollywood Brands, Inc.
1967 Martoccio family sold Hollywood Brands to Consolidated Foods Corporation.
1980 Fire destroyed the Centralia, Illinois plant. Production continued with help from L.S. Heath and Sons Company until a new facility could be constructed.
1988 Hollywood brands was purchased by Huhtamaki Oy and became part of Leaf, Inc.
1994 The nickel that was stuck to the candy bar itself was discontinued for reasons of health and sanitation.
1996 Hershey acquired Leaf North America confectionary operation from Huhtamaki Oy of Helsinki, Finland.
2003 Hershey introduced the PAYDAY Honey Roasted Limited Edition Bar.
2005 Hershey introduces PAYDAY PRO, a high protein energy bar with 15 grams of protein and 14 vitamins and minerals. The PAYDAY PRO energy bar provides a great tasting, nutrient dense snack.
Nutritional Value
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