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Peugeot 407

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The Peugeot 407 is a large family car produced by the French manufacturer Peugeot since 2004.

The 407 was the successor to the hugely successful Peugeot 406, and was launched on May 27 2004 after first being presented in concept car form with the name "407 Elixir" at the 2003 Frankfurt Motor Show. The streamlined design of the car was seen as quite radical, its most distinctive features being its large front grille and the steeply raked screen pillars.

The production 407 is available in sedan, coupé and station wagon/estate variants. The station wagon, known as the 407 SW, was launched four months after the sedan, whereas the coupé will be put on sale in early 2006. The coupé was originally presented at the 2005 Geneva Motor Show as a prototype under the name "407 Prologue".

The 407 is available with both diesel and petrol engines. The petrol engines range from 1.8 to 3.0 litres displacement, whereas the two diesel are 1.6 litre and 2.0 litre.

Engines

Television commercials

The first ad, known as "The Toys" or "Les Jouets", features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe André for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia (we see cars crossing the Sydney Harbour Bridge). André developed twenty model cars especially for the shoot. The soundtrack is provided by French duo, The Film, (Guillaume Brière and Benjamin Lebeau) with their song "Can You Touch Me", an adaptation of their earlier song, "Can You Trust Me".

The follow up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems. The soundtrack features "(I'm Gonna) Kick You Out" by The Caesars, taken from their album, 39 Minutes of Bliss (in an Otherwise Meaningless World).

The commercials use the slogan "Playtime is Over", which some perceive to be a retort to the Renault's Laguna slogan "Serious Playtime".

Peugeot 407 Macarena

The 407 Macarena is a concept car presented by Heuliez of a four door Coupé convertible. It was presented in Geneva at the 2006 Geneva Motor Show.

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Peugeot — A marque of PSA Peugeot Citroën — timeline, 1950s-present [http://encycl.opentopia.com/ edit]
Type 1950s 1960s 1970s 1980s 1990s 2000s
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
City car 104 106 107
Supermini 203 204 205 206 207
Small family car 304 305 309 306 307 308
Large family car 403 404 405 406 407
Executive car 504 505
604 605 607
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Large MPV 806 807
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