Popular science

Encyclopedia : P : PO : POP : Popular science

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Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Popular Science is a general interest magazine with a focus on science and technology, providing its readers with a unique and insightful viewpoint on the world. Popular Science won ASME awards for its journalistic excellence in both 2003 (for General Excellence) and 2004 (for Best New Section).

Published by Time Inc., it is especially well known for its What's New section, which highlights several recent advances in technology each month. Since March 2004, it also contains the highly-praised "How 2.0," which allows the average American to, for example, melt tungsten or customize PDAs. As of March 2006, it has a newstand price of $3.99 in the US and $4.99 in Canada. The subscription cost per issue is between $0.91 and $1.33. More information about Popular Science can be found at www.popsci.com.

In the 1930s and 1940s, Paramount Pictures produced a short subject series under the Popular Science name based upon the style and tone of the magazine. The shorts, all one-reel (ten minutes) in length, were shot exclusively in Cinecolor for many years.

Chief competitors of Popular Science are Popular Mechanics, Wired and Scientific American

Content

• Technology
• News
• What's New
• Stories
• Dept.

Demographics

• Founded in 1872
• Circulation of 1.45 million subscribers
• A readership of more than seven million people.
• Gender breakdown 81% male, 19% female.
• The median age is 43.
• 85% of subscribers have a college degree, and 60% a postgraduate degree.
• Average subscriber household income of over $100,000.

Popular Science throughout the decades

Image:Popsci9.jpg Image:Popsci1.gif Image:Popsci2.jpg Image:Popsci7.jpg Image:Popsci3.jpg Image:Popsci4.gif Image:Popsci5.jpg Image:PopSci cover.jpg

External links

• [Popular Science homepage]

See also

• Popular magazines
• * Popular Mechanics
• * Popular Science
• * Popular Electronics
• ** Poptronics
• Scientific American
• Discover (magazine)
• OMNI

 

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