President's Choice
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President's Choice is the upscale private label brand of Loblaw Companies Limited, covering a wide variety of food, drinks and other products found, in Canada, only through Loblaw-owned or -supplied stores including Loblaws, Zehrs, Maxi, Provigo, The Real Canadian Superstore, Atlantic Superstore, and (in Newfoundland and Labrador) Dominion. President's Choice products are found at Extra Foods and The Real Canadian Wholesale Club in Western Canada, operated by Western Grocers, the division of Loblaw operating in and West of Thunder Bay. Some products are available in Fred Meyer stores in the United States and may still occasionally be found elsewhere.
President's Choice (or "PC") products cover nearly every food category except most dairy and baked goods; in many such stores, the Neilson Dairy and/or Weston Bakeries divisions of Loblaw's parent company, George Weston, Ltd., fill this gap. While many store brands (including Loblaws' own value brand No Name) simply provide low-cost versions of brand-name products, PC is known for its innovative products, particularly its quick-prepared meals, with new products featured regularly in a special chain-wide flyer known as the Insider's Report. There is also a spin-off brand called Teddy's Choice for children's products.
The brand is also regularly used as a "unity" brand across the various banners operated by Loblaw, instead of using the banners themselves, for such purposes as national advertising or in-store financial services operations (President's Choice Financial). It is arguably for this reason that Loblaw has not yet found a need to consolidate its multiple banners, as have many retail chains in similar situations.
They launched an "Organics" line of food (including juice and milk products), and recently "Blue Menu" products, which aim to make healthy eating easier, yet retaining flavor (although Blue Menu items have been criticized by the CSPI for their [high sodium content]).
In Summer 2005, they launched PC Mobile.
President's Choice beer is available in Alberta, where private liquor retailing is permitted and Loblaws owns the Real Canadian Liquorstore chain. The beer is brewed by the Big Rock Brewery in Calgary.
President's Choice brands can also be found as far as Hong Kong at the PARKnSHOP supermarkets. PARKnSHOP (Chinese: 百佳) is a supermarket chain that was established in 1973 in Hong Kong and now operates more than 250 outlets in Hong Kong, Macau and mainland China.
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| George Weston Limited |
| Corporate Directors: A. Charles Baillie | Robert Dart | Peter Eby | Phillip Farmer | Anne Fraser | R. Donald Fullerton | Anthony Graham | Mark Hoffman | Allan Leighton | John Makinson | Robert Prichard | Wendy Rebanks | Galen Weston | Galen G. Weston |
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President's Choice brands: President's Choice | President's Choice Financial | PC Mobile | PC Points Food or drink brands: Arnie's Bagels | Arnold | Boboli | Brownberry | Country Harvest | Entenmann's | Exact | Freihofer | George Weston Bakeries | Interbake Foods | Neilson Dairy | no name | Stroehmann Pennsylvania Dutch Bakers | Thomas' | Wonder Bread (in Canada) Supermarkets: Atlantic Cash & Carry | Atlantic Superstore | Dominion (Newfoundland) | Extra Foods | Fortinos | Loblaws | Maxi | no frills | Provigo | Real Canadian Superstore | SaveEasy | valu-mart | Your Independent Grocer | Zehrs Markets |
| Annual Revenue: .4 billion CAN ( 10% FY 2004) | Employees: 148,000 | Stock Symbol: TSX: [WN] | Website: [www.weston.ca] |
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