Primedia
Encyclopedia : P : PR : PRI : Primedia
Primedia Inc., formerly known as K-III Communications, is a targeted media company headquartered in New York City. Its stock is traded on the New York Stock Exchange NYSE: [PRM]
Currently held by private equity giant KKR, Primedia's major market segments include hobbyist magazines, consumer guides, business information, and education.
In the past few years, Primedia has undergone the sort of restructuring typical of many companies acquired by private equity firms such as KKR. Consumer magazines such as flagship titles Seventeen and New York have been sold to other publishers, as have other targeted content providers, such as About.com, which was sold in March of 2005 to the New York Times Company.
Timeline
- 1989 - Founded as K-III Communications.
- 1995 - Taken public.
- 1997 - Changed name to Primedia.
- 1998 - Controlling share acquired by KKR
- 1998 - Replaced CEO William Reilly with Tom Rogers
- 2000 - Acquired About.com for $690 million
- 2001 - Acquired EMAP (Motor Trend, Teen, and others) for $515 million
- 2003 - Replaced CEO Tom Rogers
Publications
- Electronic Musician
- Fly Fisherman
- Mopar Muscle Magazine
- Motor Trend
- Automobile Magazine
- SLAM Magazine
- Stereophile
Primedia Equine Group
- Arabian Horse World
- Discover Horses
- Dressage Today
- EQUUS
- Everything For Horse And Rider
- Growing Up With Horses
- Horse & Rider
- Practical Horseman
- [EquiSearch.com web site]
References
- [Slate: "Why KKR is having such a hard time fixing its magazine company"]
- [Clickz News - "Primedia CEO shown the door"]
External links
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