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Prosopopoeia

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A prosopopoeia (Greek: προσωποποιία) is a rhetorical device in which a speaker or writer communicates to the audience by speaking as another person or object. The term literally derives from the Greek roots meaning "a face, a person, to make".

Prosopopoeiae are used mostly to give another perspective on the action being described. For example, in Cicero's Pro Caelio, Cicero speaks as Appius Claudius Caecus, a stern old man. This serves to give the "ancient" perspective on the actions of the plaintiff. Prosopopoeiae can also be used to take some of the load off of the communicator by placing an unfavorable point of view on the shoulders of an imaginary stereotype. The audience's reactions are predisposed to go towards this figment rather than the communicator himself.

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