Provigo
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Provigo is a Quebec-based grocery retailer consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area.
"Si vite, si bon"("So quick, so good!") is the chains' current slogan.
History
Provigo was founded in 1969 by a consortium of four wholesalers under the Couvrette & Provost name, of which they would later change to Provigo in 1970.
At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidated them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979.
In 1998 Provigo was purchased by Loblaws.
External link
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