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Quebecor Media Inc.

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Quebecor Media Inc. is a subsidiary of Quebecor Inc. It owns and operates:

Quebecor Media's wide range of media properties enables it to execute "convergence" strategies that are sometimes criticized. When the TVA television network was running the program Star Académie (sort of a French-language "American Idol"-type program), it was heavily cross-promoted: TVA would mention it in the "entertainment" segment of news broadcasts, the newspaper Le Journal de Montréal would run several pages on it, magazines would run articles on it, and so forth. The show was even hosted and produced by company CEO Pierre-Karl Péladeau's girlfriend, TV personality Julie Snyder. The strategy worked: the show's first season was a huge ratings success and a cultural phenomenon, and continues in future seasons.

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Quebecor Inc.

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