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Queue area

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Queue at US Air Force station in Iraq, for food at a birthday celebration.
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Queue at US Air Force station in Iraq, for food at a birthday celebration.

Queue areas are areas in which people queue in line (first-come, first-served) for goods or services. Examples include checking out the groceries or other goods that have been collected in a self service shop, in a shop without self service, at an ATM, at a ticket desk, or in a taxi stand. In economics, queuing is seen as one way to ration scarce goods and services.

Queuing is a common phenomenon in a number of fields, and has been extensively analyzed, in the study of queuing theory.

People waiting in a queue
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People waiting in a queue

Highly organized queue areas are commonly found at amusement parks. The rides have a fixed number of guests that can be served at any given time therefore amusement parks have to control those waiting. This leads to the development of formalized queue areas – areas in which the lines of people waiting to board the rides are organized by railings, and may be given shelter from the elements with a roof over their heads. In some amusement parks – Walt Disney World is an example – queue areas can be elaborately decorated, thus potentially shortening the perceived wait for some people in the queue, by giving them something interesting to look at.

Long queues can sometimes be found at the terminals for cruise ships, where elaborate security precautions are necessary to prevent s, stowaways, and terrorist attacks. Also, it is customary to photograph passengers at the gangplank for souvenir photos further slowing the queue.

Four aircraft wait at the Queue Area at London Heathrow Airport, for take off from runway 27R
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Four aircraft wait at the Queue Area at London Heathrow Airport, for take off from runway 27R

Sometimes there are separate lines for getting to service points. Large stores and supermarkets may have dozens of separate queues but this can cause frustration, as different lines tend to be handled at different speeds: some people are served quickly, but others may get stuck waiting for long periods of time. Sometimes two people who are together each wait in a different line, and later the one in the slower line joins the other. A better arrangement (if space in the store permits) is for everyone waiting to be put in one line. One person leaves the queue each time a service point opens up. This is a common setup in banks.

The term "queue" is used more in British English, while the word "line" is used mostly in American English.

Queuing

In the specific context of queues associated with provision of a traditional services, David Maister listed a number of 'proportions', the principles behind which have wider applicability:
  1. Unoccupied time feels longer than occupied time
  2. Preprocess waits feel longer than in-process waits
  3. Anxiety makes waits seem longer
  4. Uncertain waits are longer then known, finite waits
  5. Unexplained waits are longer than explained waits
  6. Unfair waits are longer than equitable waits
  7. The more valuable the service the longer the customer will wait
  8. Solo waits feel longer than group waits
All of them, with the exception of the last one, are just as applicable to e-commerce. In fact, they are even more important - for there is no reason that electronic communication with a computer should not be undertaken almost literally at the speed of light. Where people are willing to queue in a shop for a few minutes, they are often unwilling to queue for your computer for as many seconds. These are all reasonably well known principles, indeed almost obvious, yet how often have you known a management - apart from Amazon - that has taken notice of them.

Virtual queueing

Instead of physical queueing there may be virtual queueing. In a waiting room there may be a system whereby the queuer asks and remembers where his place is in the queue,, or reports to a desk and is called when it is his/her turn, or takes a ticket with a number from a machine. It applies at the doctor/hospital, and at offices where many people visit, like the town hall, social security office, labor exchange, bank or post office. In some countries such as Sweden virtual queues are also common in shops and railway stations. A display usually shows the current number.

Restaurants have come to employ virtual queueing techniques with the availability of cheap "buzzers", which alert those waiting that they should report to the host to be seated. This is especially effective for restaurants that have long wait times but do not accept advance reservations.

Queue Design

When designing queues, planners attempt to make the wait as pleasant as possible to keep customers happy. They employ several strategies to achieve this end, including:

Other waiting rooms

Waiting rooms without maintaining an order of arrival or of being served are in train stations, bus depots, airports, and other public transport terminals. Some waiting rooms are restricted to ticketed passengers, especially at airports and in depots of major cities.

References

See also

 


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