The first product in this "Royal Crown" line was "Chero-Cola", followed by Royal Crown Ginger Ale, Royal Crown Strawberry and Royal Crown Root Beer. The company was renamed Chero-Cola, and in 1928 called Nehi Corporation after its colored and flavored drinks.
In 1934, Chero-Cola was reformulated and re-released as Royal Crown Cola. In 1958, the company introduced the first diet cola, Diet Rite, and later the first caffeine free cola, "RC 100". In the mid-1990s, the company released Royal Crown Draft, billed as a "premium" cola and using pure sugarcane. Offered only in 12-ounce bottles, the cola's sales were disappointing and it was quickly discontinued with the exceptions of Australia and New Zealand. Philippe Bailly successfully introduced "Royal Crown Draft Cola" to the French marketplace in 1999. The company has also released Cherry R.C. a cherry flavored version of the R.C. soft drink to compete with Coca-Cola Cherry and Wild Cherry Pepsi.
In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were folded into Dr Pepper/Seven Up, Inc., a subsidiary of Cadbury Schweppes. In 2001, all international RC-branded business was sold to Cott Beverages of Mississauga, Ontario and is operated as Royal Crown Cola International. Operations in the United States, Canada, Mexico, Puerto Rico, and other U.S. territories are still handled by Dr. Pepper/Seven Up Inc.
In , Brian and Stewie see a Dr. Pepper cola machine while wandering through the desert and believe that they're saved. Approaching it, however, they find out that it's a mirage and it is actually an RC Cola machine, causing Stewie to break down in tears.
Brand portfolio
Royal Crown Cola (RC Cola)
Diet RC (Diet Rite)
Royal Crown Draft Cola (non-US)
Cherry R.C. (available in limited markets)
RC Edge (discontinued)
RC 100 (discontinued)
Caffeine Free RC (available in limited markets)
Advertising Campaigns
In the 1960s, Royal Crown Cola did an ad campaign featuring two birds, made by Jim Henson; these birds later became the inspiration for Big Bird from Sesame Street.
