Ralph
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Ralph is a monthly Australian magazine published by ACP Publishing, a division of Publishing and Broadcasting Limited. It was first published in August 1997.
Ralph is known as a lad's mag, in the vein of other magazines such as Maxim and Loaded. Like its rival FHM, it publishes photos of scantily-clad models and female celebrities, without revealing their genitals or breasts. This allows for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets.
Ralph features photo shoots of Australian celebrities as well as international stars. Often the international photos are brought in from magazines such as Maxim. The magazine is often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Nine Network's rugby league coverage.
In its early years, the magazine ran a feature called "Anna Watch", dedicated to photo shots of Anna Kournikova, often in upskirt situations. Also during this time, Ralph also had an interest in penguins, but over time, the magazine moved on to other interests, including kebabs.
It also contains the same kinds of articles published in similar titles, and runs its own poll to find the "world's sexiest woman". The results are published in an attachment to the regular magazine each year. Unlike FHM, it features 200 women instead of FHM
Ralph and FHM are locked in a battle to be the number one lad's mag in Australia, with only a few thousand in magazine sales separating the two.
The August 2006 Australia issue features Big Brother housemate Anna on the cover.
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